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Affiliate Marketing Industry News Roundup 11-17-2020

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affiliate marketing industry news roundup

Affiliate Marketing News 11-17-20

The text that accompanies each article is a summary or a quote from the respective article. As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post. 

How to Create a Gift Guide with SEO, Marketing & Monetization Tips

Create high-quality gift guides and pick the right modifiers for SEO.

Source: Adam Riemer

 

Common KPIs in Affiliate Marketing

There are 9 KPIs that most high-performance affiliate marketing programs should pay attention to.

Source: Acceleration Partners

 

Content is King

To say the swell in content partner performance in a­ffiliate marketing is a trend, doesn’t even come close to the truth.

Source: Pepperjam

 

Google Encourages Advertisers to Use Broad Match to Improve Performance

Google plans to start serving Recommendations when using broad match in Google Ads, making it easier to benefit from the strategy and gain better performance.

Source: MediaPost

 

The Role of Social Media in Affiliate Marketing and How to Best Utilize It

Six tips to leverage social media for your affiliate marketing program.

Source: AM Navigator