Cyber Week Loses, But Ecommerce Still Wins
This week in FMTC’s Affiliate Roundup: we look back at Black Friday and Cyber Week. How much did consumers spend during these peak holiday shopping days compared to last year?
M&A, New Entrants and Features
Accelerate Your Partner Discovery
CJ’s demo of their Recruit Partners feature, which incorporates data from CreatorIQ.
Source: Commission Junction
Case Studies, Profiles and Awards
Partnership benchmarks 2020 vs. 2021: Revenues up but a surprising Black Friday
2020 vs. 2021 Black Friday Benchmarks from impact.
Movers and Shakers: November 2021
Meet the newest execs, board members, and administrators in performance marketing.
Events, Webinars and Podcasts
Build Profitable Partnerships in New York as PI LIVE Launches New Show
PI Live announces New York show in 2022.
PMA Announces Holiday Virtual Happy Hour
This quarter’s webinar will be a virtual happy hour for PMA members.
Martech Record Panel shares B2B affiliate success stories & challenges.
B2B affiliate marketing, as discussed by Ty Lingley of Ally.io, Jack Phan of AirDeck and Jessica Spira of Ziff Davis.
Source: Martech Record
Managing Through Turbulence
JEBCommerce shares company challenges and solutions from the past year and a half on their podcast.
Source: Profitable Performance Marketing
Affiliate White Papers, eBooks & Insights
From beginners’ guides to deep dives into data privacy regulations, this collection is your information hub in all things affiliate.
82% of the Top 100 online retailers offer a sale on Cyber Monday
More merchants this year continue the holiday shopping weekend with Cyber Monday.
Source: Digital Commerce 360
11 New Social Networks for 2022
New social networks launch next year. How many will join platform giants in taking a slice of social commerce?
Source: Practical Ecommerce
Two-thirds of Gen Z out of touch with traditional Black Friday marketing
Brands with “greener” images seem to win over Gen Z.
Source: Marketing Tech
Cyber Week online spending down 1.4% to $33.9 billion as U.S. consumers shopped earlier this year
Consumers may have spent less during Cyber Week but have spent more throughout the month of November, up 11.9% from last year.
If you have an affiliate industry story to share, let us know!