Affiliate Marketing Industry News Roundup 07-07-2020

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affiliate marketing industry news roundup

Affiliate Marketing News 7-7-20

The text that accompanies each article is a summary or a quote from the respective article. As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post. 


Digital Media Solutions Acquires Smarter Chaos

DMS has acquired Smarter Chaos – congratulations to Matt and Stu and everyone else!


Publisher Discovery Receives Major Investment 

PD, a partner of FMTC, announced an investment round of £800,000. Congratulations to Tom and the gang!

Source: PerformanceIN


Awin Tool Overview

This actually has the somewhat unexciting title “Five simple steps to become a successful Awin publisher” but it’s a nice overview of their toolset.


CJ White Paper: ‘Affiliate is Awesome’

Affiliate shoppers converted at 46% more and spent 23% more compared to the non-affiliate group. Free to read, no email required.


Advice for Publishers on CCPA

“If a business has a direct relationship with consumers and sells their personal information to third-party companies, it should provide a notice at the time of collection and include a “Do Not Sell My Personal Information” button on its website that allows California users to opt out of that sale.”


Gartner CMO Spend Survey Puts Affiliate Ahead of Email and Paid Search

Partner Channel/Affiliate Marketing comes it at 9.0% compared to Email Marketing and Paid Search at 8.9% and 8.6%, respectively.

Source: MediaPost

If you have an affiliate industry story to share, let us know!