Affiliate Roundup: Partnerize Launches GenAI Tool, Google AI Overviews Slash Revenue, Shopee Partners With Meta, & More

This week in FMTC’s Affiliate Roundup: Partnerize launched VantagePoint, a GenAI tool tracking AI-driven conversions. Google AI Overviews cut some publishers’ affiliate revenue by up to 40%. Shopee teamed with Meta to boost creator earnings and in-app shopping.

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• Partnerize has launched VantagePoint™, the first generative-AI-powered conversion-attribution solution designed to track how AI-surfaced content influences purchases in the emerging machine-mediated market.

• Traditional keyword-based traffic forecasting is becoming unreliable as zero-click searches, AI overviews, and personalized SERPs push marketers to focus on intent-driven content and conversion-based metrics instead.

• Google has officially retired its Privacy Sandbox after nearly six years of development, as technical hurdles, slow adoption, and concerns over giving Google an unfair ad-tech advantage proved insurmountable.

• Some publishers report affiliate-revenue drops of 20–40%—alongside traffic declines of up to 50%—after Google AI Overviews began appearing in search results.

• Shopee is partnering with Meta to deliver a new suite of tools that make it easier for creators to monetize social content and for shoppers to purchase directly through Facebook-linked affiliate links and livestreams.

• Gap Inc. launched a cross-brand creator platform uniting Gap, Old Navy, Banana Republic, and Athleta to offer creators commissions, gifting, and cross-channel promotion.

• ShopMy has secured $70 million in funding, valuing the company at $1.5 billion, as it scales its curated-commerce infrastructure connecting premium brands, thousands of creators and consumers.