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The Performance Marketing Association recently published a new post regarding Facebook’s Handshake Tool titled, “Should Affiliates Use the Facebook Branded Content Tool?“. The Compliance Council researched this issue by surveying affiliates about their usage and even speaking directly with Facebook to learn about their requirements.
Questions Answered in the PMA’S Post
- What are the requirements for affiliates to post “branded content” on Facebook?
- Are affiliates aware of Facebook’s requirements?
- Are affiliates actually utilizing this tool?
- What are the arguments against using the Branded Content Tool?
Learn the answers to these questions here!
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