FMTC’s Alan Rapoport Talks Deals, Coupons and Affiliates as Brands

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FMTC’s Datafeed Client Relationship Manager, Alan Rapoport, was the guest this week on JEBCommerce’s Profitable Performance Marketing podcast. Joining JEBCommerce Founder and CEO, Jamie Birch, Alan discussed a wide range of issues With more than 16 years of experience in the online marketing space, Alan has a wealth of insight and a unique take on […]

Merchants Shifting Mindset When Working with Coupon Affiliates

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The pandemic has spurred much more price-conscious online shoppers, but are merchants’ attitudes toward coupon and deal affiliates also shifting to accommodate that change? For over a decade merchants and coupon affiliates engaged in an ideological battle (often contentious) over the specific value that coupon, discount, and deal publishers added to a program. Many merchants […]