FMTC’s Alan Rapoport Talks Deals, Coupons and Affiliates as Brands

FMTC’s Datafeed Client Relationship Manager, Alan Rapoport, was the guest this week on JEBCommerce’s Profitable Performance Marketing podcast. Joining JEBCommerce Founder and CEO, Jamie Birch, Alan discussed a wide range of issues With more than 16 years of experience in the online marketing space, Alan has a wealth of insight and a unique take on […]

Merchants Shifting Mindset When Working with Coupon Affiliates

The pandemic has spurred much more price-conscious online shoppers, but are merchants’ attitudes toward coupon and deal affiliates also shifting to accommodate that change? For over a decade merchants and coupon affiliates engaged in an ideological battle (often contentious) over the specific value that coupon, discount, and deal publishers added to a program. Many merchants […]