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Holiday Shopping Season Prep
Shopping trends to know and best practices to add to your performance marketing strategy this Q4. These topics and more in this week’s Affiliate Roundup!
Best Practices, Explainers and Predictions
Explanations and tips for establishing B2B partnerships.
A brief overview of what merchants and publishers should do to prepare for the holiday shopping season.
Using performance marketing strategies like affiliate marketing and SEO to reach out to holiday shoppers.
Source: Sourcing Journal
Tagging affiliate links with ‘rel=“sponsored”’ to avoid getting de-ranked on Google search results.
M&A, New Entrants and Features
Karma, AI shopping assistant and shopping network, raises Series A funding.
Tapjoy, a mobile advertising and app monetization company, to be acquired by IronSource.
Partnerships and affiliate marketing agency Hamster Garage to acquire Swipehouse.
Publisher Discovery Insights, which is available at no charge, gives users information on a website or blog and its affiliate relationships, collected from a large database.
Source: Publisher Discovery
Case Studies, Profiles and Awards
Best practices for merchants and advertisers considering working with coupon affiliates.
NBC News Group on combining streaming and commerce.
List of winners in the 18th annual United States Golden Link Awards.
Source: Rakuten Advertising
Events, Webinars and Podcasts
Visit our Nook and chat with FMTC’s Helen Kembery, Merchant Relationships Manager.
Affiliate Summit West is coming up! Book a time to meet with Alan Rapoport, Jason Kalish, or Chrystal Roessler.
Source: Affiliate Summit
April Spigarelli, Senior Account Executive at Ibotta, Inc., on the Profitable Performance Marketing podcast.
An introduction on strategic partnerships by Firneo and Martech Record on October 28th at 3pm ET.
Source: Martech Record
Four trends for the 2021 holiday shopping season, according to a report by Digilant.
If you have an affiliate industry story to share, let us know!