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Affiliate Marketing News 4-7-2020
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“If there are two words that I’ve heard used more in recent weeks, they are disruption and uncertainty. In the midst of these challenging times, the affiliate marketing channel is uniquely poised to help businesses succeed while staying empathetic to consumer needs. As storefronts close and consumers lean hard into e-commerce, the accountable and adaptable nature of affiliate marketing can help meet consumer needs and drive growth for businesses. Both publishers and advertisers can leverage this channel to come out stronger and be more prepared for the new world waiting for us on the other side.”
“Conference Calls – We’ve all experienced awkward meetings over the phone or computer and now they’re being used more than ever. I’m here to provide a few conference call tips to help them run as smoothly as possible.”
“Many brands who sell directly to consumers (DTC) are suddenly experiencing increased demand for their products and services as people are faced with changing their shopping behavior. As consumers embrace the idea of ‘couch commerce,’ searching for discounts and products that can be delivered directly to their doorstep, brands must also adjust their marketing approach to reach those consumers effectively and efficiently.
At the same time, brands with DTC and subscription-based models are scrutinizing their marketing budgets to ensure they are spending in areas that are both prudent and offer a strong return on investment.
For many of these brands, affiliate marketing’s pay-for-performance model is what’s helping them address these needs and concerns. Here are five ways brands are using their affiliate programs in the rise of the stay-home economy:”
Source: Acceleration Partners
“In response to the Coronavirus epidemic and the disastrous effect it is having on the United States economy, Congress passed and the President signed the Coronavirus Aid, Relief and Economic Security Act (or the ‘CARES Act’) which includes the Paycheck Protection Program (the ‘PPP’). The PPP is an expansion of an existing loan program administered by the Small Business Administration (the ‘SBA’). The CARES Act appropriates $349 billion for loans under PPP (‘PPP Loans’).”
“As marketers, we’re accustomed to being in control—adopting intelligent targeting and tracking solutions, making data-driven decisions and leveraging data and technology to optimize media spend mix, reaching new audiences with personalized content, and more. Because of this, the global uncertainty sparked by Covid-19 has compelled retail marketers to evaluate existing strategies and optimize in real-time as they navigate the current climate. Marketers feeling the effects, whether directly or indirectly, are altering strategic course to accommodate brick and mortar shutdowns, fulfillment delays, and shifts in consumers’ daily lives—changes that naturally impact marketing mix spend allocation.”
“FMTC’s hardworking affiliate data processing team is off to a very strong start for 2020. We’ve increased our incoming affiliate deals by over 20%, almost doubled the amount of new affiliate merchants added, and increased total affiliate deals processed by over 7%.
Check out the details and a YOY comparison of each quarter below:”
“Welcome to Awin and ShareASale’s industry tracker where you can see how sectors are performing in the current coronavirus crisis.”
“From their living rooms and home offices, some with kids close at hand or significant others sharing workspaces, Impact employees are carrying on. It’s not business as usual, but we are fortunate to be able to continue serving our partners and customers every day.
Our first priority is to listen and determine where we can provide support as many of us face unprecedented challenges. Some have been gutted by the crisis, others overwhelmed with demand. Still others are stymied by supply chain disruption. Everyone is doing the best they can in a business landscape turned upside down.
In this new reality, we’re also seeing smart creative thinking and level-headed strategies worth sharing. Here are just a few best practices for maintaining successful partnerships between advertisers and influencers, media houses, affiliates, ambassadors, and other referral partners to help everyone maintain healthy partnerships in a trying time.”