Affiliate Marketing Industry News Roundup 11-10-2020

Affiliate Marketing News 11-10-20

The text that accompanies each article is a summary or a quote from the respective article. As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post. 

Key Insights: Holiday Sales Predictions, Milestone Dates, and Consumer Online Shopping Challenges

Even though holiday sales are projected to cross $189 billion, online retailers are far from home in the shopping experience department.

Source: ClickZ

Quick Guide to the Affiliate Channel: CMO Edition

Ultimately as CMO, your biggest responsibility is to deliver on revenue growth. Your missing piece lies in optimizing the affiliate channel.

Source: Pepperjam

Holiday Shoppers are Spending More or the Same as in 2019: Study

Shoppers are looking for personalized suggestions and 26% will rely on personalized campaigns to research their holiday shopping.

Source: MediaPost

7 Quick Tips to Drive 2020 Holiday Sales 

Consumers will rely on online merchants more than ever during this year’s holiday season.

Source: Practical Ecommerce

Meet 2020’s top influencers for Black Friday Deals

Amid pandemic-driven economic hardship, shoppers won’t be in the mood for profligate spending and will be searching for the best discounts on Black Friday.

Source: Impact

Partner up for Cyber Monday 2020 with This Cache of Cash-Back Partners

Before the shopping begins, the hunting ensues. Many budget-minded consumers this year will be seeking out coupons, discount codes, cash-back offers, and other ways to save a few bucks during trying economic times.

Source: Impact

Why the Term “OPM” is Outdated in Affiliate Marketing 

As the affiliate marketing industry has developed and progressed over the years, the term “outsourced” is no longer reflective of the work that experienced affiliate and partner program management agencies do for companies.

Source: Acceleration Partners