Affiliate Marketing Industry News Roundup 08-18-2020

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affiliate marketing industry news roundup

Affiliate Marketing News 8-18-20

The text that accompanies each article is a summary or a quote from the respective article. As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post. 


CCPA in CA

Gary Kibel, affiliate Marketing’s own lawyer (sort of), writes up a summary of the California Consumer Privacy Act “2.0” on the ballot in November.

Source: AdExchanger

Interview with Mal Cowley, Partnerize CEO

Read this timely Q&A coming shortly after Partnerize’s acquisition of Pepperjam.

Source: PerformanceIN

Digiday on a “New Order” of Ecommerce

Featuring your favorite hero, affiliate marketing! “What saved BDG from the dire projections that Wagenheim had at the start of the pandemic was the company’s affiliate business, which was up 84% year over year in the second quarter, and offset the decline in advertising.”

Source: Digiday

Six New Players in the US Rewards Space

Hardly a mention of affiliate, though it seems to be the primary monetization method.

Source: The Fintech Times

Acceleration Partners UK in Review: June 2020 to July 2020

We at FMTC like this quote! “Overall, July “wins” for Acceleration Partners’ (AP) clients globally included testing new coupon promotions and offers to increase overall AOV and new partnerships.”

Source: Acceleration Partners

If you have an affiliate industry story to share, let us know!

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