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Affiliate Marketing News 7-21-20
The text that accompanies each article is a summary or a quote from the respective article. As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“In the US, Amazon’s dramatic commission-cutting exercise proved an impressive driver of new affiliates to Awin and ShareASale. Typically, longtail publishers focused on niches helped contribute to a 550% increase in editorial sales across our US programs.”
“Many brands envision wildly successful programs built on content sites alone. The reality is often quite different from the fantasy with content partners coming at a higher cost and longer tail recruitment to production timeframe.”
“Plan in advance—at least 3-4 weeks out from your target placement date. Planning is critical as highly visible inventory such as home page placements may not be available if you’re looking at opportunities as soon as next week.”
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