Affiliate Marketing Industry News Roundup 07-14-2020

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affiliate marketing industry news roundup

Affiliate Marketing News 7-14-20

The text that accompanies each article is a summary or a quote from the respective article. As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post. 


 

ShareASale Announces Agency Certification Program

“The ShareASale Agency Certification is an annual agency accreditation based on Program Academy, our six-part training course… covering everything from the basics of setting up a program, the best ways to communicate with affiliates, the variety of ShareASale tools and technologies, and how to maintain long-term success.”

Source: ShareASale.com


This report came out a while ago but popped up again in some commentary so it’s worth celebrating that affiliate marketing was number seven, one of only two new skills in the top ten, along with blockchain.

Source: LinkedIn


 

Awin Almost Old Enough to Drink in the USA

Awin celebrates twenty years with its Awin Report. Download at the link.

Source: Awin.com


Podcast Ad Revenue at 1 Billion in 2020

… Though podcasts may not be as hospitable to performance deals in the future: “Upfront buys made up 47% of podcast ad revenues in 2019, nearly doubling from 24% share in 2018.”

Source: AdExchanger


Affiliate Marketing Ought to be a Profit Center

“a pay-for-performance model makes affiliate marketing especially desirable… In fact, a recent Gartner CMO spend survey shows executive-level marketers are taking notice of the channel, citing a 65% budget increase heading into 2021.”

Source: Pepperjam

If you have an affiliate industry story to share, let us know!

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