Affiliate Marketing Industry News Roundup 04-23-2021

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Affiliate Marketing News Roundup

Affiliate Marketing News 04-23-21

The digital revolution continues to rage on! E-commerce has enjoyed a boom over the past year, mainly due to the pandemic. Is that trend is here to stay? 

A positive approach and a good attitude to learn goes a long way in making these digital transitions less bumpy and maybe even (somewhat) enjoyable. To help you do that, here is the latest news affecting affiliate marketing so you can stay informed, think about how it applies to your business, and decide what improvements you can make to keep pace with the ever-evolving affiliate space.

M&A, New Entrants, and Features

What Can You Gain From Cross-Device Tracking?

Tracking has always been the cornerstone of online marketing, and has provided brands with a deeper understanding of customer decision-making. With the knowledge of which sources deliver users to their doorstep, advertisers can make their strategy more reliable.

Source: PerformanceIn

[The Other] FMTC gets new CEO

We don’t have any coupons from them… yet… but maybe we’ll get chummy with the new CEO and make it happen. 

Source: Khabar Hub

Best Practices, Explainers & Predictions

Invoices are Stretching: How Should Publishers Deal with Delayed Payments? | PerformanceIN

In ten years, the programmatic share of digital display ad spending has doubled and even tripled, jumping from 36% to 72%. Furthermore, the global programmatic market is poised to grow and reach $29,800 by the end of 2025.

Source: PerformanceIn

Expanding Your Affiliate Program Globally: What You Need to Know

Over the last year, worldwide retail e-commerce sales grew by 27.6%. This growth is primarily due to the global COVID-19 pandemic, which has forced brands to adopt e-commerce strategies and driven buyers to shop online.

Source: Acceleration Partners

Personalizing the cookieless web: rethinking user experience and monetization

The cookieless web is just around the corner, with the run-up to third-party cookie deprecation reaching its finale next year.  

Source: Digiday

5 Best Affiliate Networks for Beginners in 2021

Most novice digital marketers think choosing an affiliate network is an easy task, but nothing could be further from the truth. Therefore, as a first step towards your affiliate journey, it is crucial to know what are the best platforms you can choose to move forward in your mission to make money online, without having to leave home.

Source: Business 2 Community

Case Studies, Profiles & Awards

Key Takeaways from the Influencer Marketing Show Global

#IMSGLOBAL21 featured speakers and panelists from all sectors providing their forecasts and views on the influencer industry. Here are our top highlights.

Source: Influencer Marketing Show

Employee Spotlight: Kari Kallhoff

Kari, Associate Account Director, celebrated her 4-year anniversary with Acceleration Partners in April while Sarah Esteverena just joined the team as Vice President of Marketing. 

Source: Acceleration Partners

Impact Doubles Down on the Affiliate Industry

Since Providence invested $75M in 2019, Impact has made four acquisitions (Mediarails, Activate, Trackonomics & Affluent) which will enable the aggregation of data from multiple affiliate platforms, networks, and publishers and provide users tools to create custom reports.

Source: Martech Record

MultiBrief: How the changes in Amazon’s affiliate program impact businesses

Amazon’s affiliate program was first launched to the general public in 1996, making it among the first programs of its kind. Since then, the program has grown to become an important revenue channel for Amazon and millions of marketers, with affiliates promoting more than 350 million products yearly.

Source: MultiBrief

Acceleration Partners Welcomes Sarah Esteverena, New VP of Marketing

It is with much enthusiasm that we welcome Sarah Esteverena to the Acceleration Partners team! In her new role as Vice President of Marketing, Sarah will lead Acceleration Partners’ marketing team, oversee our demand generation strategy and grow AP’s global brand.

Source: Acceleration Partners

Niche U.K. Publisher to Expand in U.S. After Shares Soar 2,800%

Future Plc boss Zillah Byng-Thorne has transformed a publisher of slightly obscure magazines and websites, including Practical Motorhome and IT Pro Portal, into the best-performing stock on the U.K. FTSE All-Share Index over the last three years.

Source: Bloomberg

Events, Webinars, and Podcasts

Awin Talks: How tastecard pivoted their business during lockdown

This month, James Bentley interviews Alister Lee, add his title, on how tastecard adopted a publisher model through Affinity Partnerships and the success they’ve experienced.

Source: Awin

Welcome to the year of affiliate marketing

2020 was a tough year for most businesses across the world, which is why it has never been more important for a business to market its brand wisely to help make the connections that create success and lasting relationships.

Source: The Drum

Webinar: Mergers & Acquisitions in the Affiliate Industry. Drivers of Growth and Potential Outcomes

Join investment professionals from Lazard and Methuselah Advisors and the co-founder of Best Reviews and AdVon to discuss why top tier investment firms are driving major investment in the industry and how it is changing the face of the industry. 

Source: Martech Record

If you have an affiliate industry story to share, let us know!

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