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The Last Affiliate Marketing News on Tuesday?
After due consideration, we are moving the FMTC Affiliate Marketing News Roundup to Fridays, which will allow us to provide a recap of the entire week rather than just last week and this week’s first two days. Our newsletter will still go out on Wednesdays.
Also: we’re going to experiment with grouping articles by topic, so you can more easily find what you’re looking for. Let us know your thoughts.
M&A, New Entrants, and Features
Swaarm’s CPO on Ad Tracking Innovation
“Affiliate marketing spend is expected to reach $8.2 billion by 2022 in the US alone (source). Yet, the affiliate advertising tracking technology that exists today is legacy tech, built a decade ago.”
Source: MarTech Series
Ingenious Technologies on Building Your Partner Ecosystem
“Within the partner landscape there is a huge difference between SaaS providers and traditional affiliate networks in terms of their business model. SaaS providers differ enormously from networks. The focus of a SaaS provider lies on self-service, thus making technology and support available to its customers.”
Source: PerformanceIN
Partnerize Announces Its Integrated Platform
“Partnerize, following its 2020 acquisitions of both Pepperjam and BrandVerity, today announces the next generation of the industry’s only comprehensive partnership automation solution.”
Source: Partnerize
Cryptocurrency Affiliate Programs
Binance, OKEx, Nominex – it’s almost like hanging with Satashi Nakamoto in 2009.
Source: Bitcoinist
Best Practices
How to Find Your Affiliate Marketing Niche
Source: Affiliate Insider
9 Steps to Influencer Marketing Success with Technology
Source: Search Engine Journal
How to Add Affiliate Disclosures
Source: Geniuslink
Profiles & Podcasts
Todd Crawford Interviewed by Jamie Birch
Source: The Profitable Performance Marketing Podcast
Jesse Lakes Interviewed by Rick Magennis
Source: Apple Podcasts
Ben Robinson Interviewed by Lee-Ann Johnstone
Source: Affiliate Insider
If you have an affiliate industry story to share, let us know!
