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Affiliate Marketing News 03-23-21
The text that accompanies each article is a summary or a quote from the respective article. As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
The most successful affiliate marketers are sponges that are always learning, continuously looking for new opportunities, soaking up everything they can, and never ever resting on their laurels. To help, here is the latest news affecting affiliate marketing so you can be informed, think about how it applies to your business, and decide what improvements you can make to keep pace with the ever-evolving affiliate space.
The e-commerce landscape is flourishing across the Asia-Pacific (APAC) region with 50.3% of the world’s internet users. The recent rise in online shopping, combined with an audience of over half of the world’s internet users, makes the region an attractive and diverse opportunity for brands looking to expand their affiliate programs.
Source: Acceleration Partners
No matter how you define affiliate marketing success, reaching it is not as easy as it may seem. It requires commitment, persistence, and attention to detail; adding these affiliate marketing tips can help improve your own strategies and help your affiliates optimize their promotions.
Source: AM Navigator
Becca Bahrke, CEO Illuminate Social / Talent Partnerships Loki Artist Group, and Casey Runyan, VP and Managing Editor at Brad’s Deals, and the Impact team share answers to the challenges of partners maintaining authenticity with a brand keeping its voice and message intact.
As more advertisers and publishers turn to alternative advertising inventory to diversify their traffic and revenue from the big four platforms (Google, Amazon, Facebook, Apple – GAFA), it will become more critical that the advertising tracking technology available reflects today’s affiliate ecosystem.
2020 brought unprecedented changes to our society, and with both the maturation of social media and popularity of video and story-centric content, 2021 will continue to challenge marketers looking to improve their digital marketing ROI as newer technologies such as AI become more mainstream. Experts are recommending that you focus on content and digital customer strategy as two key areas that require rethinking in a post-pandemic world.
Price isn’t everything, especially for quality and niche products. When boosting average order values, look at several factors. Free shipping thresholds can help, but the goal is to sell more than the minimum amount. Take things up a notch by emphasizing the overall value of each product.
Source: Practical Ecommerce
The Verizon Media brand will launch an online marketplace called Yahoo Shops, later this year, according to Yahoo Life. Shoppers can buy products directly via reviews, editorial roundups and shoppable video.
As businesses accelerate their digital transformations to keep up with the changing landscape, marketers are working on data and analytics strategies that allow them to understand customer engagement and deliver maximum impact with every dollar they spend. The outlook for the next year shows that marketers are focused on making improvements when it comes to optimizing marketing spend, understanding overall performance, and engaging their customers.
Impact, the global leader in partnership automation, today announced that it has acquired Trackonomics Ltd, the leading supply-side platform (SSP) designed for publishers’ commerce-driven content. This acquisition enhances Impact’s Partnership Cloud publisher technology capabilities.
If you have an affiliate industry story to share, let us know!