2022 Affiliate Marketing Trends
In this week’s Affiliate Roundup: a hybrid live event and happy hour, to discuss where affiliate is heading in 2022. Meanwhile, social media platforms continue to crank out eCommerce tools.
Best Practices, Explainers and Predictions
How To Optimize Your B2B Affiliate Program In Q4
Tips on how B2B companies can tackle this latter half of Q4.
Ultimate guide to SaaS affiliate marketing
Foundational concepts of software as a service (SaaS) affiliate marketing.
[eBook] Everything You Need to Know About Privacy Regulations in Partnerships
An overview of privacy protection enhancements and best practices for setting up your program for data privacy compliance.
M&A, New Entrants and Features
Creator Economy Platform Koji Announces “Affiliate Links” App
The new app allows creators to display all their affiliate links in one easy-to-access feed.
Source: MarTech Series
Smart for Life, Inc. acquires Nexus Offers, Inc.
Health & Wellness company Smart for Life, Inc. gets into affiliate with acquisition of Nexus Offers.
Source: Martech Cube
Case Studies, Profiles and Awards
Performance Marketing Awards 2022: Entries Open for the Performance Marketing Industry’s Oscars
Early bird entries are open until January 24, 2022.
Events, Webinars and Podcasts
The intersection of commerce, marketing and content: what are the drivers of growth?
Industry experts discuss how developments in 2021 will drive partner marketing trends in 2022, brought to you by impact.com. Part of a hybrid event with the webinar below.
Source: Martech Record
Affiliate year in review & predictions for 2022.
A continuation of the event above, this roundtable discussion with affiliate marketing veterans is brought to you by CJ.
Source: Martech Record
Facebook launches Shops in Groups and Live Shopping for Creators
Facebook continues to build out its shopping tools, which now includes Shops in Groups, enabling group admins to earn money.
YouTube’s shift to shopping destination starts this Christmas
And now, YouTube gets into the social commerce game.
Source: Digital Commerce 360
Linktree partners with Shopify to allow users to add storefronts on its platform
The new integration allows users to launch a Shopify storefront on Linktree.
You.com lands $20M Seed to reimagine the search engine
New search engine You.com, which is now available to the general public, receives $20 million Seed investment led by Time Ventures.
If you have an affiliate industry story to share, let us know!