Affiliate Roundup: Prime Day, Fintech and More
Things are heating up in the affiliate marketing space! Don’t believe us? Just look at what’s happening between Shopify and Amazon. If you’re new to the affiliate marketing world, it’s a great time to join. Buckle up. It’s going to be fun!
Best Practices, Explainers, and Predictions
Effective marketing always takes off with a well-planned strategy and Affiliate Marketing is one such blueprint. Affiliate marketing is one online marketing strategy that helps the merchant (offering the product) to increase sales or get leads through third-party publishers (affiliates). Similar to a commission-only sales representative, affiliates earn a commission for promoting the product based on an incentive structure.
Source: Outlook Money
Privacy regulations have been in a constant state of flux, particularly since 2018’s GDPR policies and legislation released. The “cookie apocalypse” is finally here, which means that modern targeted advertising as it has been known is changing in ways that may be detrimental to many publishers. While many have heralded this industry shift over the past ten years, it seemed as though it would never actually arrive. Now, however, it appears the time has come.
M&A, New Entrants, and Features
Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space, linking up small businesses with big publishers. The new initiative will let publishers create their own Shopify-powered online stores. For small businesses, the opportunity to gain affiliate marketing deals with big publishers could seriously grow their reach.
Case Studies, Profiles, and Awards
True imagination and innovation were common themes that arose in the winning entries of the Performance Marketing Awards. It seems the pandemic inspired some especially unique ideas which were implemented successfully to bring results during an uncertain time. The winners are…
After months of reports, BuzzFeed is going public via a special purpose acquisition company, or SPAC, with blank-check company 890 5th Avenue Partners Inc. As part of the deal, the media company will acquire Complex Networks from Hearst and Verizon. The deal will fuel BuzzFeed’s aspirations of acquiring more digital media companies, jumpstarting the next phase of consolidation in the industry.
Third-party cookies won’t go away in Google Chrome until the end of 2023, a delay of nearly two years. Google said the decision would allow its Privacy Sandbox proposals to move further along. Currently, only three of more than 30 are in origin trials. What does this reprieve mean for everyone in ad tech, brands, and publishers? Hear some initial reactions on this episode of The Big Story.
Monetized push marketing allows publishers to reach audiences after they have left a website. This innovative approach to monetization can help publishers scale existing efforts and are a logical addition to any publisher’s digital advertising strategy.
If you have an affiliate industry story to share, let us know!