Partnership Marketing Tips
We collected the most interesting news in affiliate this week, including a few on partnership marketing — explainers, tips, and strategies.
Best Practices, Explainers and Predictions
NerdWallet’s IPO proves you can write your way to a unicorn valuation
NedWallet’s content strategy — recommendations on products it deems “best,” regardless of commission — seems to pay off.
TikTok Analytics: What Affiliate Marketers Need to Know
An overview of TikTok analytics, including how to access it and which metrics to pay attention to.
Should Influencers Be Affiliates or in Your Affiliate Program?
Why you should consider having influencers in your affiliate program — and two reasons why you shouldn’t.
Source: Adam Riemer Marketing
How to determine customer lifetime value
How to calculate customer lifetime value and tips on building long-term relationships with customers.
How to Succeed at Affiliate Marketing
An introduction to affiliate marketing: definitions and best practices for those just starting out.
The need to redefine affiliate marketing for Web3
The challenges of transitioning affiliate marketing from Web2 to Web3.
M&A, New Entrants and Features
Rakuten Advertising’s “Accelerate” helps in affiliate marketing
Accelerate is an affiliate marketing program managed by analysts, using Rakuten’s first-party data and insights to determine campaign strategies.
Source: Martech Cube
Successful Partner Marketing In Q4 And Beyond
An explanation of types of partnerships, choosing the right partners, and how to work with creators.
Button’s Tap pushes into the Card Linked Offers space, a move to supercharge mobile commerce for top fintech brands.
Button’s Tap partners with Cash App’s Boost program.
Instagram now lets all users share links in Stories via Link Stickers
Link Stickers feature is now available for all users, no longer just business and high-profile creators, which is good news for small or new publishers.
Case Studies, Profiles and Awards
Partner How-To: Negotiating Holiday Collaborations with Your Favorite Brands
Five tactics for collaborating with brands.
10 High Potential Publishers to Partner with in Q4
A roundup of high potential publishers that can be found on the CJ dashboard.
Events, Webinars and Podcasts
The Partnership Economy Podcast Launch
David A. Yovanno and Todd Crawford of impact.com host a new podcast series that explores the latest trends and opportunities in partnerships.
Upcoming impact.com events
impact.com hosts a happy hour (and golf clinic) on Tuesday, November 2 from 6:30-9:30pm at TopGolf Las Vegas, for those already in the area attending ASW.
It is also hosting People in Partnerships, a virtual webinar on partnership marketing.
YouTube’s Chief Business Officer: E-Commerce Will Become Creator ‘Juggernaut’
Creator economy’s future seems bright thanks to e-commerce, according to YouTube’s Robert Kyncl.
Source: The Information
This new checkout technology is revolutionizing how people shop
Fast’s one-click payment button provides a solution for cart abandonment.
If you have an affiliate industry story to share, let us know!