Affiliate Roundup: Insta Monetization, Invited Personalization and More
It’s never, ever too late to try something new! If you’re an advertiser wanting to give affiliate marketing a try, we’ve got something for you. Plus, social media platforms are offering new features to increase revenue.
M&A, New Entrants, and Features
Instagram Announces Affiliate Program, New Stars Options To Help Provide Revenue Options for Creators
Tying into its Creator Week showcase event, Instagram has announced some new monetization options for creators, including a new affiliate marketing program, which will make it easier for creators to earn money from product promotions, and new additions to its Stars creator donations process.
Pinterest’s latest effort to encourage and be associated with online buying is a new shopping list feature, debuting first in the U.S. and U.K. The feature, located on the profile page above other boards, automatically saves all of a user’s shoppable Product Pins in one area. Each item’s price, reviews and shipping information are arranged in a grid for ready comparisons when making purchasing decisions.
Best Practices, Explainers, and Predictions
In the last 12 months, we’ve seen mobile engagement surpass desktop usage for the first time ever. Junction Live host and CJ’s Global VP of Marketing, Nicole Ron, and Kelly Merkel, CJ’s VP of Publisher Development are joined by Chris Maddern, Co-founder & Chief Innovation Officer at mobile commerce platform, Button. Together they set out to demystify the app ecosystem, debunk common misconceptions, and geek out about their favorite apps.
In the IAB Australia Affiliate Marketing Australian Industry Review 2021 less than half of marketers and agencies using affiliate marketing are prepared for the deprecation of third party cookies. Industry experts discuss what publishers, agencies and marketers can expect and how to prepare for these changes.
Source: IAB Australia
Affiliate marketing has a plethora of benefits, as is obvious from the great results reported by those who implement it into their marketing strategies. Hayley Lambert from Acceleration Partners is here to provide a rundown of affiliate marketing – an ‘affiliate marketing for dummies’ if you like.
Case Studies, Profiles, and Awards
Data gathered directly from consumers allows retailers to understand them on a deeper level. Google’s recent announcement that it won’t allow cookie-based tracking in Chrome is the latest admission by big tech that consumers take their privacy seriously. To understand what makes a potential customer tick, we need to go beyond inferred behavioral tracking.
Source: DIGITAL COMMERCE 360
Rakuten has been named the Best Affiliate Network by mThink for 10 consecutive years – a streak Capano is hoping to keep going by investing in their publisher network and advancing partnership within affiliate. Of course, that’s closely tied to the technology Rakuten offers to brand and publisher partners, which is constantly evolving to meet changing needs.
This month, Tim Bruderek, Senior Publisher Development Manager at Acceleration Partners, chatted with Tom Straszewski, SVP of Sales and Business Development at Slickdeals. In this video, you’ll learn about some of Slickdeal’s exciting new capabilities, the main areas of growth they’re focused on for the remainder of this year and the best way for advertisers to successfully partner with them.
Source: Acceleration Partners
With consumers emerging from their homes amid mass vaccinations and declining COVID-19 caseloads, Klarna is among the brands and retailers ramping up their marketing to help people upgrade their wardrobes and guide them out of “fashion hibernation,” Klarna CMO David Sandström said in the release.
Source: Marketing Dive
The Ascent, Motley Fool’s personal finance comparison site, serves consumers who want to shop around rather than just choosing one more relationship with their regular bank or credit union. It began as an independent source for product financial product reviews and rankings, along with advice.
Source: The Financial Brand
Events, Webinars, and Podcasts
PI LIVE will be returning to Old Billingsgate on the 19th & 20th October 2021 geared up and ready to bring you only the freshest and most groundbreaking content. We know all too well that absence makes the heart grow fonder, and that certainly, from what we hear, applies to PI LIVE. During this difficult time, PI has played their part in trying to unite and educate through virtual events, however, it’s time to bring the industry back together with a bang.
If you have an affiliate industry story to share, let us know!