Affiliate Roundup: Gmail’s New Subscription Manager, Amazon’s 96-Hour Prime Day Hits $23.8B, & ChatGPT Referrals Surge to 25M

This week in FMTC’s Affiliate Roundup: Gmail’s new tool helps you easily manage and unsubscribe from email lists. Amazon’s 96-hour Prime Day could drive $23.8B in online sales with big discounts. ChatGPT referrals to news sites jumped from under 1M to over 25M in 2025, showing rising AI influence.

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• Gmail’s new “Manage Subscriptions” tool lets users easily view and unsubscribe from email lists to clean up their inbox.

• Amazon’s extended 96-hour Prime Day is projected to drive $23.8B in total online sales, with major retailer participation and deep discounts fueling what Adobe calls the equivalent of two Black Fridays.

• Lululemon is suing Costco for allegedly selling lookalike activewear that copies its designs and confuses customers.

• Lolli announced that it has been acquired by Thesis*, a bitcoin-focused venture studio, marking the next stage of its evolution into a seamless, global bitcoin rewards ecosystem integrated with other Thesis* products.

• BigCommerce and Feedonomics have partnered with Perplexity, an AI-powered answer engine, to help brands enhance their visibility in AI-driven product searches by providing structured, optimized product data. 

• ChatGPT referrals to news publishers have skyrocketed from under 1 million in early 2024 to over 25 million in 2025, signaling growing AI influence in news discovery despite still being a small share of total traffic.

• The traditional 60/40 marketing spend rule is becoming outdated, especially for challenger brands prioritizing quick growth through performance marketing.