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Affiliate Roundup: Gmail’s New Subscription Manager, Amazon’s 96-Hour Prime Day Hits $23.8B, & ChatGPT Referrals Surge to 25M

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This week in FMTC’s Affiliate Roundup: Gmail’s new tool helps you easily manage and unsubscribe from email lists. Amazon’s 96-hour Prime Day could drive $23.8B in online sales with big discounts. ChatGPT referrals to news sites jumped from under 1M to over 25M in 2025, showing rising AI influence.


• Gmail’s new “Manage Subscriptions” tool lets users easily view and unsubscribe from email lists to clean up their inbox.

• Amazon’s extended 96-hour Prime Day is projected to drive $23.8B in total online sales, with major retailer participation and deep discounts fueling what Adobe calls the equivalent of two Black Fridays.

Lululemon is suing Costco for allegedly selling lookalike activewear that copies its designs and confuses customers.

• Lolli announced that it has been acquired by Thesis*, a bitcoin-focused venture studio, marking the next stage of its evolution into a seamless, global bitcoin rewards ecosystem integrated with other Thesis* products.

BigCommerce and Feedonomics have partnered with Perplexity, an AI-powered answer engine, to help brands enhance their visibility in AI-driven product searches by providing structured, optimized product data. 

• ChatGPT referrals to news publishers have skyrocketed from under 1 million in early 2024 to over 25 million in 2025, signaling growing AI influence in news discovery despite still being a small share of total traffic.

• The traditional 60/40 marketing spend rule is becoming outdated, especially for challenger brands prioritizing quick growth through performance marketing.

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