Affiliate Roundup: News from the Courts, Cryptocurrency Affiliates, Walmart and iBotta Partnership, Crypto and Tik Tok
Another week goes by and more opportunities arise for affiliate marketers! Get informed and seize these amazing opportunities.
Best Practices, Explainers, and Predictions
The Demand for Talent in the Performance Marketing Industry
The performance marketing industry has made leaps and bounds over the past few years. We need to ensure potential talent realizes this in order to diversify our peers in the future.
Important Email Marketing Legal Decision by California Court of Appeals
On June 21, 2021, in the matter of Greenberg et al. v. Digital Media Solutions LLC, the Court of Appeal of the State of California held that: (i) a recipient of a commercial email advertisement sent by a third party is not precluded as a matter of law from stating a cause of action under section 17529.5 against the advertiser for the third party’s failure to provide sufficient information disclosing or making traceable the third party’s own identity (in other words, a principal may be held liable for an agents’ use of misleading information in headers of unsolicited promotional emails); (ii) email recipients are not precluded as a matter of law from stating a cause of action under 17529.5 (a)(2) based on certain domain-name allegations; and (iii) the trial court correctly dismissed the recipients’ challenge made to the emails’ subject lines.
Cryptocurrency Affiliate Programs Explained
There are hundreds if not thousands of different types of cryptocurrency affiliate programs in the world. Companies, exchanges, and service providers are working to attract more users with cryptocurrency affiliate programs. What are the best cryptocurrency affiliate programs? How do they help companies increase the number of users? Additionally, we discuss how the best cryptocurrency affiliate programs could help you generate extra income every month.
TikTok Affiliate Marketing – How It Works
Once you understand how TikTok works, discover how to make money on the platform. Many creators don’t capitalize on their earnings on either platform. Let’s change that!
Case Studies, Profiles, and Awards
Walmart Expands Ibotta Partnership with New Cashback Rewards
Walmart uses cash rebates to attract shoppers to its e-commerce offerings, including the Walmart+ membership launched last September. Once the rebates are redeemed, the cashback hits shoppers’ Walmart accounts, helping retain those who have signed up for the retailer’s loyalty program and encouraging registration for those who haven’t.
Opening Up = Dressing Up: Klarna Sees Big Jump In Clothing Sales
According to a new report from Klarna, 89% of consumers plan to update their closets as life moves into the reopening phase.
Events, Webinars, and Podcasts
Publishers Face Strategic Choices to Drive Growth by Martech Record
A few years ago, the idea of global media brands using affiliate links in their content was unthinkable. Times are changing; representing what Hanan Maayan calls the “third wave of global transformation” in the affiliate marketing industry. Maayan is the CEO of Trackonomics, which was recently acquired by Impact.
Source: MarTech Record
The Affiliate Marketing Podcast – Networks vs in-House: The Big Debate with Kevin Edwards
In the fourth season of the Affiliate Marketing Podcast, Lee-Ann Johnstone sits down with Kevin Edwards to discuss trends in the affiliate marketing industry.
Source: Affiliate Insider
Awin Talks: Spotlight on Samsung and UpSellit’s Innovative Partnership
In an in-depth interview, Rob speaks to Samsung about how Awin helped them access the cutting-edge technical solutions offered by UpSellit.
The Shopper’s Little Helper: Consumers Welcome Online Product Recommendations
Lucidwork’s new study entitled “Survey Shows Shoppers Wanted Connected Experiences to Meet Their Needs at Every Moment” shows us shoppers are desperate for online product recommendations.
Source: Media Post
A Subdued Prime Day 2021 Despite Competitors
Amazon offered customers who spent $10 with small businesses during the two weeks before Prime Day (June 21 – 22) a $10 Amazon credit to use during their Prime event. Prime members spent over $1.9 billion across 70 million small businesses during that two-week period, according to Amazon. So how did the competitors fare?
Source: Practical eCommerce
If you have an affiliate industry story to share, let us know!