Affiliate Roundup: Cashback Cookies, Amazon Antitrust, & More

The Most Interesting Happenings in Affiliate, in 7 Articles or Fewer

This week in FMTC’s Affiliate Roundup: Cashback cookies are now deemed “strictly necessary,” which means online users can’t opt out. In other marketing-strategy best practices, certain keyword searches have their moment. The FTC continues its crackdown, and a surprising advertiser emerges.

• Cashback cookies are now categorized as “strictly necessary.”
  
• This how-to explores incorporating non-branded keyword search into your affiliate strategy.
  
• Creators have reportedly earned over $2 billion collectively on Facebook this year.
  
• The FTC continues its crackdown, as an antitrust lawsuit against Amazon could soon come to fruition.
  
• Google, Meta, and Amazon dominate advertising, while USPS ranks 4th.