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October 9, 2024
The Most Interesting Happenings in Affiliate, in 7 Articles or Fewer
This week in FMTC’s Affiliate Roundup: Cashback cookies are now deemed “strictly necessary,” which means online users can’t opt out. In other marketing-strategy best practices, certain keyword searches have their moment. The FTC continues its crackdown, and a surprising advertiser emerges.
- Cashback cookies are now categorized as “strictly necessary.”
- This how-to explores incorporating non-branded keyword search into your affiliate strategy.
- Creators have reportedly earned over $2 billion collectively on Facebook this year.
- The FTC continues its crackdown, as an antitrust lawsuit against Amazon could soon come to fruition.
- Google, Meta, and Amazon dominate advertising, while USPS ranks 4th.