Affiliate Roundup: Blue Ocean, Programmatic Email Ads, & More

The Most Interesting Happenings in Affiliate, in 7 Bullet Points or Fewer

This week in FMTC’s Affiliate Roundup: The Trade Desk lists its top 100 publishers, LinkedIn and Google both approach advertising in new ways, and Amazon faces over £1 billion in damages.

• Shopify’s “almost-marketplace” quietly drives a billion-dollar gross merchandise value, transforming how shoppers discover brands.
  
• The British Independent Retailers Association filed a £1.1 billion damages claim against Amazon, accusing the company of unlawfully using customer data for competitive advantage.
  
• The Trade Desk’s list of the top 100 publishers stirs debate on media quality and curation.
  
• Google unveils a new beta supporting programmatic ads in emails.
  
• LinkedIn has announced it will stop allowing advertisers to target users based on data obtained from LinkedIn Groups.
  
• Admitad’s new technology partnerships program aims to lead to growth for itself, its partners, and their joint customers.
  
• Blue Ocean strategies can propel your company’s revenue forward 22% in five years — learn more about these tactics.