Affiliate Marketing News 4-29-2020
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“If you’re wondering how coupons will fit into your marketing mix or are concerned about coupons diminishing brand perception, read JEBCommerce in-depth study to discover the truth about coupon affiliates.
When you’re ready to build a coupon affiliate program this market manager’s guide will get you started in a big way.”
“Amazon will cut associates’ commission rates beginning April 21st. The decision was announced by email on Tuesday — the same day Amazon’s stock closed at an all-time high. These changes to their Program Operating Agreement will potentially slash some partner’s revenue by more than half. We think this is the wrong way to manage relationships with partners and particularly inappropriate as the world is dealing with an epidemic.
Think about it: The COVID-19 pandemic and related stay-at-home orders have generated uniquely high demand for the retailer’s e-commerce business. Cowan analysts have even characterized this spike as ‘an extended Prime Day/Black Friday type of situation.’ Amazon’s business is booming.”
“There are many reasons to move affiliate relationships from the likes of an Amazon program to a network partnership like AvantLink.”
“It is in this spirit that in April of 2020, Pepperjam surveyed a diverse population of active Pepperjam clients to capture their perspectives on specific Covid-19 related influence on their affiliate marketing strategies and related spend.
The survey results are comprised of the respondents’ collective input and is aggregated into an ebook format to provide actionable insights and strategic guidance to retail marketers seeking additional visibility into relevant data.”
“How are North American affiliates adapting to coronavirus and helping brands connect with audiences? Rob Davinson finds out in this special webinar.”
“Too many brands still apply a fixed budget to their affiliate program – and in a COVID-19 economic reality, the consequences of that short-sighted approach has never been more serious.”
Source: Acceleration Partners
“This article will give specific answers to how to move towards a performance mindset, and refocus marketing activity accordingly by viewing performance marketing as being much more than just simple linear DR tactics.”
“Have you just started your business or are preparing to get a new product or service on the market and you’re considering launching an affiliate program to help spread the word? It could be a great idea, as long as you stay away from three common affiliate program misconceptions:”
Source: AM Navigator