Affiliate Marketing Industry News Roundup 10-27-2020

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affiliate marketing industry news roundup

Affiliate Marketing News 10-27-20

The text that accompanies each article is a summary or a quote from the respective article. As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post. 

Skipify and Gmail Launch Shopping Within Emails

The new Shoppable Email program allows Gmail users to add items to their cart and check out based on real-time product information within their emails.

Source: MediaPost

Study: Cart Abandonment and Personalization Drive High Email Benchmarks

Brands that personalize their one-time sends see an 81% increase in click rates, a 133% rise in conversion rates, and a 142% boost in revenue per email, compared to those that send static emails.

Source: MediaPost

Top 15 Acquisition Channels That Work Consistently for Getting New Users

Founders of 470 companies talk about the best channels to acquire new users.

Source: Entrepreneur’s Handbook

Getting ready for Black Friday: Small Business Guide – Part Two

It’s important for smaller businesses to be prepared to capitalize on the global retail events of Black Friday, Cyber Monday, and the ensuing Christmas period.

Source: ShareASale

Introducing the 10Cs of Modern Marketing Mindset

Some of the most important requirements for modern marketing are not ‘skills’ at all, at least not in the way most professionals use the term.

Source: Econsultantancy

Key Insights: Holiday shopping November Spotlight, Age Profiles, Preferences, and More

All the key ingredients you need to add to your marketing for success this holiday season.

Source: ClickZ

Best Practices for Creating Text-Based Affiliate Links

Building a library of accessible creative ensures that your publisher partners have access to the most relevant and accurate content to promote on behalf of your brand. Here’s how to do it right.

Source: Pepperjam

5 Smart Ways to Work with Content Partners on a Budget

There is an entire partnership ecosystem that involves different techniques to find new partners.

Source: Impact

3.5 Tips on How to Breathe New Life into Your Affiliate Program

You need to get a little bit wild and creative to prevent hitting a plateau. No idea is too big or too small, and this is a great time to dive into all aspects of your affiliate program.

Source: All Inclusive Marketing

Crooks are Creating Synthetic Shoppers

Synthetic identity fraud is one of fthe fastest-growing types of financial crime in the United States, accounting for 10 to 15 percent of charge-offs.

Source: Practical eCommerce

2020 Deloitte Holiday Retail Survey

COVID-19 isn’t canceling the holidays, but how will it affect the season?

Source: Deloitte

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