Affiliate Marketing News 05-21-21
You’ve probably heard about iOS 14.5 a million times by now, but read on to learn how brands can use it to take partnerships to the next level!
M&A, New Entrants, and Features
Tech, Service, and Publishing have each received large investment from top tier firms and gone on to make significant investments.
Source: MarTech Series
Launching this month, Apple Podcast Subscriptions will allow users to subscribe to podcasts to receive perks, such as an ad-free listening experience, early access to episodes, and exclusive episodes.
Best Practices, Explainers, and Predictions
The most significant change that brands face lies in the measurement and payment structures of install efforts. Over time, these have evolved to a point where brands assume little risk but reap all the rewards. That is about to end, and brands need to act quickly if they want to continue to drive app installs.
Rather than start an affiliate marketing program doomed to fail, invest your time and effort into overcoming obstacles and improving your odds of success. We’ve covered it all in the following lines, where we present to you the ten scenarios when you should not start an affiliate program.
Source: AM Navigator
User privacy has moved to the forefront of the digital advertising conversation over recent months. The most significant developments recently are Apple’s iOS14 app tracking transparency and Google Chrome’s intent to shift away from 3rd party cookies.
Events, Webinars, and Podcasts
This year, the industry’s annual partnership summit is compressed into an intense four-week bootcamp throughout the month of June, where pros from top brands, social influencers, and every partner in between talk strategy, innovation, and the how of building modern partnerships.
As presented at PI LIVE Global on May 13, in this presentation you’ll hear about the four main factors that have catalyzed change, and how the affiliate renaissance is being embraced in a variety of creative ways. Whether it’s big brands outsourcing innovation, mass media publishers employing a multimedia approach, or a surge in interest from micro-SMEs, this session provides invaluable insight into the themes that are leading to the reinvention of the ultimate acquisition channel.
For a limited time, you can get access to both keynotes plus 13 sessions and panel discussions for only $19. Once you make the purchase, you have 90 days to watch all 15 videos (live Q&As not included). Even better, PMA members can still get access for free!
Source: Performance Marketing Association
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