Affiliate Marketing News 04-30-21
The only constant in life is change and technology really embraces it! Check out some “can’t miss” news you will be sure to enjoy… or at least find useful!
Best Practices, Explainers, and Predictions
Last month the ASA announced that it had been carrying out a monitoring sweep over the duration of three weeks to analyze creator beaching of the ASA and CAP codes. The Advertising Standards Authority was displeased with the amount of non-disclosure they discovered in regards to clarifying ad posts.
Source: Talking Influence
Teads, the global media platform, has unveiled research which investigated just how prepared publishers actually are for the cookieless era – spoiler alert: they really aren’t that prepared. The report covered 451 respondents from 419 of the world’s publishers in 52 countries. Globally, more than 50% of publishers are unclear on how new cookieless solutions will impact their business.
Mom influencers have made a lucrative business out of family photos and parenting tips. Find out how they turned their blogging into an income, and what you should keep in mind before you start your mom influencer journey.
Will more advertising dollars be pushed into affiliate marketing as Google, Apple, Microsoft, Facebook and others put limitations on third-party cookie tracking?
Google released a new product review update two weeks ago, which rewards higher quality product reviews while directly or indirectly negatively impacting low quality product reviews that have become a popular source of content for many websites over the past few years. The rollout affects only English language reviews, and Danny Sullivan from Google has confirmed it is now completely rolled out (as of April 22, 2021).
Source: The SEM Post
Wake up. Fumble for phone. Scroll through (your) inbox. Sound familiar? At Superhuman, we’re building the fastest email experience in the world. Our customers get through their inbox twice as fast as before, and many see Inbox Zero for the first time in years.
Case Studies, Profiles and Awards
Tradedoubler AB (publ), 556575-7423, is a Swedish public limited liability company with its registered office in Stockholm. The company is subject to Swedish laws and as a listed company is obliged to comply with NASDAQ Stockholm’s rules and regulations which govern information disclosure to the market.
Acceleration Partners’ Partner Spotlight is an ongoing series where members of our Partner Development team shine a light on innovative partners from across the world. This month, our Publisher Development team at Acceleration Partners chatted with Brandt Held, Co-Founder & CEO and Laura Press, Director of Partnerships at ShopHer Media.
Source: Acceleration Partners
Thanks to Megan’s quick-on-her-feet thinking and ability to pivot at the right time, her journey led her into affiliate marketing and right to us. With a background in marketing and managing a large multi-purpose nightclub and music venue, as well as owning a successful craft beer and wine establishment, Megan has the experience to market across multiple channels and manage many ongoing projects within strict timelines and expectations.
Source: All Inclusive Marketing (AIM)
Twenga has partnered with Microsoft to help merchants supplement their Shopping Ads strategy by taking advantage of Twenga’s complementary bidding logic.
Events, Webinars, and Podcasts
You can now view our full agenda ahead of our virtual event from 11th-13th May. We can’t wait to see you all there for an event jam-packed with insightful and inspirational sessions.
Ready for Spring? Martech Record is ready to mingle.
Source: Martech Record
New Voting Process, Fresh Categories and Entry Kit for the 5th International Performance Marketing Awards
PerformanceIN are thrilled to announce that entries to the fifth International Performance Marketing Awards are now open. The ceremony will take place in-person on October 18th, and we can’t wait to see you all there for an evening of celebration of the best minds in the performance and affiliate industries.
The Awin Report is our annual look at the state of the global performance and partner marketing industry and, given the last 12 months, the new publication has a lot of ground to cover.
It’s common knowledge that emotion-based selling works best vs any other sales type.
Source: Affiliate Insider
Commission Factory CEO Zane McIntyre discusses Awin’s acquisition of the leading Australian affiliate network and APAC trends to look out for in 2021.
How does affiliate marketing tie into SEO? More than you’d think. Google algorithm updates have led to mega affiliates and their listicles ranking higher than ever. How do you get your product or service in the mix?
Source: Search Engine Journal
If you have an affiliate industry story to share, let us know!