We believe that simple is powerful.
We love the challenge of simplifying complex systems, intricate markets and big sets of data so that they are accessible to business and individuals.
We aim to simplify the monetization process for affiliates/publishers so that they can turn their passion into meaningful income.
What We Do
FMTC specializes in aggregating affiliate content and making it available to affiliates and bloggers through a series of services and tools.
Who We Serve
Our clients come in many shapes and sizes, from large multi-million dollar publishers with household names to your next-door-neighbor who is publishing her latest blog post that will spread across the web while she puts the kids down for their afternoon naps.
Why Our Clients Stick with Us
Whether they are big or small, it’s our goal to be an indispensable part of their businesses.
Our enterprise-level datafeed clients rely on us to deliver up-to-date data to power thousands of pages of content and roving mobile apps 24 hours a day, 7 days a week.
Our blogger clients rely on our tools to help them find stores, deals, promotions and actionable content to share with their readers and social networks.
All of our clients rely on us to provide links that work, promotions that are what they say they are, and content that makes sense. They want to feel confident that when they distribute the content we’ve processed to millions of eyeballs around the world each day – it’s going to work “just right”. We are acutely aware of this fact, and use it to fuel our focus on quality.
We’ve assembled a team of professionals who take pride in producing quality work and providing customer service.
Our Fearless Leaders
The executive team at FMTC has been around the affiliate marketing block for quite some time.
Join our newsletter list to hear from these insightful industry leaders each week.
Our Company History
The company was formed in 2007. Like most successful startups, FMTC kicked off by solving an actual problem that one of our founders was encountering: her staff was spending so much time fixing and categorizing the coupons and deals they were collecting from affiliate programs that they barely had enough time to drive traffic to the site.
So, a system was developed that would collect and scrub the data to a point where humans could easily double-check it, fix anything “weird” and deliver it to her site automatically throughout the day.
The move from an in-house solution for one site to a commercial product available to other sites in the market was a logical next step. Our founders created the product and began marketing it to affiliates.
What’s With the Name?
FMTC stands for “For Me To Compete”. It means that with our tools, affiliates of all sizes can compete on the big stage. They have access to accurate, valuable, monetized content – allowing them to focus on what they do best – driving traffic, building loyalty and engaging their audience.
Our company was originally named “For Me To Coupon”. For you Conan O’Brien fans out there, you know the punchline! For those of you that aren’t hearing the little play on words – feel free to research Triumph the Insult Comedy Dog on YouTube (NSFW: watch at your own risk…being “PC” is not his thing!).
The original name worked for us through our early years when we did focus on coupons quite a bit (and people were seeing Triumph on Conan frequently) – but we broadened our horizons to include not only coupons, but deals, special offers, holiday shipping deadlines, links to clearance pages and deep links throughout merchants’ sites.
So – we replaced “coupon” with “compete”. It doesn’t have the same comedic ring to it – so we go by “FMTC”.
Our Product Evolution
The story of our name really follows the story of our product evolution. We began as a company offering a datafeed of coupons and deals and have grown into a provider of all kinds of content for affiliates.
Our “feed” is now several feeds. The Premium subscription includes all of the content we collect and process – and subsets of that are broken out into more products like our UK Mini Feed, the Local Deals Mini Feed and even our “just coupons”, Coupon Mini Feed.
We’ve also begun building a suite of tools, like the Deal Bank, that are designed to help bloggers, content creators and other marketing-minded (errr, less technically-minded) people find and share great content with their readers, subscribers and networks.
See Our Products In Action for Yourself
We encourage you to come in and take a look at what we offer. Signup for a free FMTC trial account to get a feel for what we offer and stay up to date with what we’re serving up next: