Success in Affiliate Marketing has a lot to do with the relationships you create. OPMs (outsourced program management agencies) know this better than anyone else in the space. That’s why we’ve dedicated an entire section of our Merchant Hub to OPMs.
What is an OPM?
An OPM is a agency (or a consultant) that a merchant will hire to run their affiliate program for them. OPM’s offer merchants expert, experienced management of their affiliate programs. They can also offer benefits like lower rates and more expedient support from the networks.
The core of their true value, though, is on relationships. OPM’s typically manage several affiliate programs. So, they build up relationships with affiliates on one program, and can tap that relationship on the next program.
What Can an OPM Do for Me (an Affiliate)?
OPM’s can become a huge asset for your affiliate business. Creating relationships with them will help you:
- Learn about new affiliate programs before they even launch
- Find out about upcoming sales and promotions
- Negotiate higher rates
- Get access to unique content
- Stay in the loop on developments in the affiliate marketing space
Check out the OPM Directory on our Merchant Hub. Join the programs they manage, and start up a conversation to learn more about how you can work with them across the programs they manage.