Sizzling Summer Promotion Tips

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summer promotion tips for merchants
Summertime has arrived, and there are multiple ways you can take advantage of the season to promote your hot products. Here are a few ideas you can dive into.

Promote Summer-Related Products

starfishEveryone will be shopping for something this summer, whether it’s a new dress for a festival, flip flops to keep your feet cool, a swimsuit for the beach, or food for parties and grill outs! Whatever it is you sell that can be used during summer, you can promote those items by having them go on sale, writing about them on your blog, or simply creating a text link for that category (i.e. “Hot Summer Looks” or “Summer Collection”).

Travel sites – With all the trips and vacations during the summer, be sure to offer specials and deals. You can even create summer packages with or without a discount.

Summer-Themed Coupons

If you don’t necessarily sell anything summer-specific, you can always create fun codes for the season. You can make it simple, like 10% off sitewide with code SUMMER10, or you can get more creative and use words like BEACHDAY, FUNINTHESUN, HEAT, or ICECREAM.

Upcoming Holidays & Events

back-to-school-300x200Although summer just started for most kids, parents and students will soon be looking for back to school deals. Don’t wait too long to post your back to school offers since many will start looking for new clothes and supplies soon. College students will also be looking for dorm items like bedding, furniture, and decor.


4th of July is right around the corner! Show your patriotism by offering deals and codes related to this holiday as well. Some coupon ideas are FREEDOM, AMERICA, & FIREWORKS.

Essentially anything you sell can have a summer twist on it that will get your customers excited and catch their attention, so brainstorm some ideas and add your offers at the network. Then we’ll provide your deals to publishers and turn up the heat on your sales!


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