PMA Resource Guide for Affiliate Managers
If you’re a program manager, you know that there are so many fundamentals to learn about affiliate marketing. Whether you’ve been in the business for 10 years or 10 months, it’s always helpful to grow your knowledge and have an excellent resource guide to reference. For this reason, I have worked with the PMA’s Coupons & Deals Council to put together a handy resource guide specifically for affiliate managers.
For the past few months, we’ve researched articles written by experienced affiliate marketers and PMA members including Geno Prussakov, JEBCommerce, RhinoFish Media, AffiliateManager.com, Apogee, Shawn Collins, and many others. We have covered topics including:
- Affiliate Networks and Tracking Solutions
- Types of Affiliates
- Outsourced Program Management
- Affiliate Recruitment/Activation
- Mistakes to Avoid
Each section provides a summary of the topic and links to the respective article. This guide is perfect to keep on hand and share with others who are looking to expand their knowledge! Download your copy for free today from the PMA Website.
It was great working on the council with a couple of our clients, Mike Allen from Shopping Bargains and also Simone Brandt from FoxyDeal. We’re always looking for more council members if you’d like to join the Coupons & Deals Council or any of the other councils. See which council you’d like to join here.
Enjoy the Resource Guide and please let us know if you have any questions or suggestions!