Easter arrives on April 1st this year, which is a little earlier in the season than usual. Program managers will want to get their Easter deals and promotions out there well in advance for Easter shoppers. Looking for some ideas of what people will be looking for this season? Here are a couple of ideas to get you started.
Easter Basket Goodies
Traditionally, Easter baskets (dropped off by the Easter bunny, of course!) contain a variety of items including Easter eggs filled with candy. This candy often includes jelly beans and chocolate, but any assortment of candy will suffice. Along with sweet treats, people may want to add a variety of other toys such as craft supplies, kids’ books, cars, and more. The possibilities are endless! Many stores have products that would fit well in an Easter basket.
Easter is also a day where many families dress up — whether for a church service, brunch or family gathering. People may be searching for dressy outfits for themselves or their children. If you sell apparel, now is a great time to promote any new, elegant spring fashion for all ages. Spring accessories and jewelry will also fall into this category.
Shoppers may be looking for Easter kitchenware or decor to spruce up their home for guests. These items can include anything from wreaths and Easter bunny figurines to kitchenware. Hosting an Easter brunch may require deviled egg platters, themed cake pans, and more.
Easter Promo Codes
Even if your brand doesn’t sell anything remotely related to Easter (computer parts, for example), you can still participate in the fun. Come up with some fun Easter promo codes with keywords such as “bunny,” “easter,” “egg” and more. Be sure to promote these codes well in advance, so your publishers are ready to share in time for your sales.
Get the Egg Rolling Today
Now that you have a few ideas, it’s time to get started on your promotions. Choose a few products you want publishers to feature, or create a sitewide sale. Either way, it’s important to push those links and coupon codes out in advance to ensure maximum exposure.