Attribution Models

New PMA Whitepaper: How Attribution Models Affect Your Affiliate Program

The Coupons & Deals Council of the Performance Marketing Association has recently released a new whitepaper on the different affiliate attribution models. The below is an excerpt from thepma.org’s post: Since the inception of the performance marketing industry, the primary form of affiliate attribution has been Last-Click. This means that the last publisher in the clickstream […]

Meet the FMTC Team at Affiliate Summit East 2018

FMTC Announces Silver Sponsorship at Affiliate Summit East 2018   Our team is excited to attend Affiliate Summit East 2018 in New York. This year, we’re also pleased to announce we are a Silver Sponsor at the event. Affiliate Summit is a bi-annual conference gathering thousands of representatives from all over the affiliate industry — […]