Attribution Models

New PMA Whitepaper: How Attribution Models Affect Your Affiliate Program

The Coupons & Deals Council of the Performance Marketing Association has recently released a new whitepaper on the different affiliate attribution models. The below is an excerpt from’s post: Since the inception of the performance marketing industry, the primary form of affiliate attribution has been Last-Click. This means that the last publisher in the clickstream […]


How Does FMTC Process Deals?

  Many of you already know that FMTC collects data from networks, which is then processed by our data engineer team. The result is thousands of deals being available in our deal bank. But wouldn’t you like to know more details about how your deals get from point A to point B? I’d like to […]


Program Managers – Common Questions Answered

  If you work with FMTC as an advertiser, you know we provide thousands of offers to publishers every day. Our system and data entry team work hard throughout the day to aggregate and verify offers. Then, your affiliates receive your deals in an automated fashion via our datafeeds. Those are the basics of our […]

benefits of working with FMTC

Benefits of Working with FMTC

Affiliate Program Managers: Discover the benefits of working with FMTC. By working with us, you are able to gain more exposure for your program, have your offers promoted, and recruit top producing affiliates! This post explains more.

Summer Holidays

Program Managers – Summer Holidays to Promote

The days are warmer, kids are getting out of school, and ice cream always sounds good. It must be summer! As everyone is gearing up for the season, use these summer holidays to promote your products. Don’t forget to mention the holiday you’re promoting in your deal text so that we include it in our […]

Exciting FMTC Updates!

First of all, I’d like to say I’m happy to be back from maternity leave! I had a wonderful 12 weeks with my baby girl but it’s nice to be working again. I know my team has done a great job of answering any questions while I was out but moving forward, I’ll be the main […]

Create a Hybrid Opportunity in the Fresh Press Media Marketplace

What is hybrid opportunity? Hybrid opportunities are currently a popular solution for affiliate and influencer marketers. These hybrid opportunities allow brands the chance to combine the best of two worlds. Brands can offer performance-based commissions to an influencer or affiliate, along with a placement fee for creative content such as blog posts, Instagram photos, and […]

Easter Promotion Ideas for Program Managers

Easter arrives on April 1st this year, which is a little earlier in the season than usual. Program managers will want to get their Easter deals and promotions out there well in advance for Easter shoppers. Looking for some ideas of what people will be looking for this season? Here are a couple of ideas […]


Quotes to Inspire Your Workday

Whenever I’m feeling complacent or having a dreary day, quotes with words of wisdom are always a pleasant pick-me-up! Take a quick coffee break (don’t forget a yummy snack) and take a look at these quotes to give you a boost. 6 Inspiration Quotes   We’ve all known a “Negative Nancy” at some point and […]