Affiliate Marketing News Roundup

Affiliate Marketing Industry News Roundup 11-24-2020

Affiliate Marketing News 11-24-20 The text that accompanies each article is a summary or a quote from the respective article. As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.  Conversion Optimization Strategies for Increased Performance in Affiliate […]

Pandemic Challenges are Opportunities for Affiliate Marketers

While the majority of people and businesses in the US are struggling to negotiate a very different way of life due to the pandemic, most online marketers have turned those challenges into opportunities.  Affiliate and performance marketers are savvy about coping with ever-evolving purchasing behaviors, new technologies, and innovative marketing methods. That ability to move […]

FMTC’s Alan Rapoport Talks Deals, Coupons and Affiliates as Brands

FMTC’s Datafeed Client Relationship Manager, Alan Rapoport, was the guest this week on JEBCommerce’s Profitable Performance Marketing podcast. Joining JEBCommerce Founder and CEO, Jamie Birch, Alan discussed a wide range of issues With more than 16 years of experience in the online marketing space, Alan has a wealth of insight and a unique take on […]

Merchants Shifting Mindset When Working with Coupon Affiliates

The pandemic has spurred much more price-conscious online shoppers, but are merchants’ attitudes toward coupon and deal affiliates also shifting to accommodate that change? For over a decade merchants and coupon affiliates engaged in an ideological battle (often contentious) over the specific value that coupon, discount, and deal publishers added to a program. Many merchants […]