affiliate marketing industry news roundup

Affiliate Roundup: The Promising Future of E-Commerce

The Promising Future of E-Commerce The future of e-commerce is looking up, and affiliate continues to play a big part.   This week: Online shopping burgeons in the UK, while India’s coupon market sees growth. These articles and more in FMTC’s Affiliate Roundup!   Best Practices, Explainers and Predictions An ‘Online First’ Mentality is Now […]

FreshReach SubID and Other Parameters

FMTC Tech Corner: FreshReach™ SubID and Other Parameters Explained

  FreshReach™ SubID and Other Parameters    As affiliates, we want to enrich the data we are using to track where clicks are coming from. This information helps us determine our strongest points of contact with our audience – and what needs to be bolstered.   SubIDs play an important role in this process. The […]

Beth Stroupe FMTC

FMTC Employee Spotlight: Beth Stroupe

  Meet Beth Stroupe, Senior Shift Lead at FMTC!     How long have you worked at FMTC? What is your current role? I have been with FMTC for 4.5 years, and I am currently a senior shift lead on the data processing team.   What do you like most about your job? My favorite […]

affiliate marketing industry news roundup

Affiliate Roundup: Ads, Newsletter Sponsorships, and More Ways to Connect with Consumers

Ad spending increases YoY while targeted advertising gets creative The latest and most interesting articles this week in affiliate: wrapping up the holiday season with shopping statistics, adding newsletter sponsorship to your affiliate strategy, and more!   Best Practices, Explainers and Predictions Leveraging Customer Rewards and Incentives to Grow Affiliate Marketing Programs Why you should […]

affiliate marketing industry news roundup

Affiliate Roundup: Industry Forecast 2022

2022 Predictions: Another Big Year for Affiliate This week’s highlights: affiliate marketing trends, predictions, and guides. Get the most interesting news in affiliate every week in our roundup!   Best Practices, Explainers and Predictions Affiliate Marketing Trends and Predictions for 2022 Industry predictions from experts, including our own CEO Brook Schaaf! Source: AM Navigator   […]

affiliate marketing industry news roundup

Affiliate Roundup: 2021 Recap and More

2021 Recaps, 2022 Predictions This week’s highlights: 2021 year in review, plus trends and forecasts for 2022. Find the most interesting news in affiliate each week in our Affiliate Roundup!   Best Practices, Explainers and Predictions Can livestream shopping in the US catch up to China’s soaring growth? Lessons we can learn from China on […]

Matthew Bowker Headshot

FMTC Employee Spotlight: Matthew Bowker

  Meet Matthew Bowker, Junior PHP Developer at FMTC!     How long have you worked at FMTC? What is your current role? I have been with FMTC since April 2019. My role on paper is Junior PHP Developer, but my job is better described as “finder and squasher of bugs.” If any of our […]

affiliate marketing industry news roundup

Affiliate Roundup: Management Tools and More

Tools and software to help manage affiliate links and programs   This week’s highlights: Afflytics review, Affluent Link Scanner launch, and Monetization Finder announcement. Find the most interesting news to come out of affiliate each week in our Affiliate Roundup!   Best Practices, Explainers and Predictions Google Gets Behind Multi-Retailer Affiliate Marketing A closer look […]

FMTC Merchant Feed

FMTC Tech Corner: getMerchants and the Merchant Feed

  How to use FMTC’s Merchant Feed   Welcome back to Tech Corner, our monthly dive into FMTC technology. This article will explore the Merchant Feed, known as the “getMerchants” endpoint.   The getMerchants Feed contains information to help you map our merchants to your internal system, as well as provide you with robust data […]

affiliate marketing industry news roundup

Affiliate Roundup: Cyber Week Review and More

Cyber Week Loses, But Ecommerce Still Wins   This week in FMTC’s Affiliate Roundup: we look back at Black Friday and Cyber Week. How much did consumers spend during these peak holiday shopping days compared to last year?   M&A, New Entrants and Features Accelerate Your Partner Discovery CJ’s demo of their Recruit Partners feature, […]