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Affiliate Marketing News 9-3-2019
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“With fall practically here, we all know the busy season is kicking into gear. As you make your game plan for a successful Q4, I want to remind you of a valuable feature that comes with our premium account – Expedited Deal Processing. This feature ensures that your deals will be available in our feed ASAP, which means they will get on publishers’ sites faster.”
“Working from home can be like a dream come true. You don’t have to commute during rush hour, you don’t have to worry about making small-talk with colleagues you don’t know, you don’t have to go out in bad weather, and best of all: you can work in your pajamas.
However, when you’re running a business from home, it can sometimes feel exactly like a business run from home, which doesn’t always work for people who want to buy from a legitimate company. One of the biggest challenges is to establish your business’ credibility with your target audience, so here are some steps to take to ensure your home-based business looks legitimate to potential customers.”
Source: Work In My Pajamas
“A brand can partner for a sponsored post, much in the same way that a magazine would write an advertorial. These posts or videos should be labeled as advertisement features or promotions.
On average, around 1-2% of people who click on bloggers’ links will purchase a reviewed or promoted product, with commissions paid varying between advertisers and product price points. The click to sale conversion rate will increase depending on how engaged the audience is. For example, one influencer working with Awin with a following of 14k on Instagram and 500k monthly page views on their website sold $750k worth of products for the retailers they featured over the course of a year. ”
“The past few years have seen a relative explosion in the number of people apparently carving careers via this route. The many travelers who now plan their vacations based on what they’ve seen on social media make it a viable proposition.
But it’s a trend that, as Seder found, may now have reached saturation point with some hotels and other travel industry organizations growing weary of the demands placed on them by influencers and becoming increasingly doubtful of the commercial benefits.”
Source: Affiliate Insider
“The stratospheric rise of social media marketing has made working with influencers all over the world a necessity for top brands. Although it’s crucial for brands that want to stay competitive, there’s a silver lining. Social media’s popularity has made it easier for companies of all sizes to work with influencers who are not local on marketing campaigns. If you’re about to launch a social media marketing campaign, it’s important to explore the best ways to use influencer location. ”
Source: CNN Travel
“Honored. Unable to contain their excitement. Motivated to continue raising the benchmark. These were just a few of the feelings around the office when the agency heard its name announced as the 2019 Pinnacle Awards’ OPM/Agency of the Year.”
“Earlier this month, the PMA released its 2018 Performance Marketing Survey results. This whitepaper was the result of almost 2 years of work by the organization as well as the collaboration of 8 major affiliate marketing networks and platforms.”
“With the unveiling of the agenda yesterday (August 27), Europe’s leading performance marketing event PI LIVE is excited to launch its Session Public Vote for the remaining nine sessions put forward by the PI LIVE advisory board – the session with the most votes will be featured in the full programme this Autumn.”
“One of the most frequently recurring confusions consists in equating Affiliate Marketing to Multi-Level Marketing. Some are being confused by two-tier affiliate payouts, while others just don’t care enough to study the differences. In reality, though, Affiliate Marketing and Multi-Level Marketing are very different.”
Source: AM Navigator
“With less than three weeks to go until the second edition of the SBC Digital Marketing Forum (DMF), our agenda is built around ensuring the hard marketing questions you have, get answered.
You’ll experience top-quality panel and presentation discussions, along with some of the biggest business names in the affiliate and digital marketing sector talking through key points, latest trends and insights along with new industry developments.”
Source: Affiliate Insider
“Often times the draw of an affiliate channel is the Cost-Per-Acquisition (CPA) model of the channel – Advertisers only pay when a sale is made. But what happens when an advertiser tries to cut CPA and use the affiliate channel to bring in ‘free’ traffic and conversions?
In this post, we’re going to look at what a ‘free’ sale is and how they impact the affiliate channel.”
“The best in the market can generate up to 25% of their revenue from commerce content, in particular affiliate and publishers are becoming savvier about the advertisers they work with.
Skimlinks is fortunate enough to work with almost 50,000 advertisers, so we’ve put together our top lessons on how advertisers can make their affiliate programs attractive to the editorial publishers they want to work with. ”