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Affiliate Marketing News 9-26-2018
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“Now that fall is here (even though it doesn’t feel like it here in North Carolina), we’ve all seen pumpkin spice products lining the shelves. Have you seen any questionable ones lately? I must say, I do enjoy an occasional pumpkin flavored goody during fall but it seems we might be getting carried away. Take a look at these products, for example..”
“Increasing collaboration and transparency is vital to an organization’s ability to grow and succeed. Gurnek Bains, CEO of global change consultancy YSC, says, ‘I don’t come across many businesses these days where the CEO or senior leadership team doesn’t believe that the next stage of their growth requires a massive increase in collaboration. A lot of senior leaders feel they’ve exhausted the gains they can get from driving change in a silo and squeezing out efficiencies.’ How does a marketing system of record fit into increasing collaboration and transparency?”
“Instagram is currently the most popular social media platform for influencer marketing. Their image-focused layout provides an ideal platform to showcase products. Fashion and beauty brands can feature outfits and makeup looks, and travel brands can sponsor stunning destination photos. These Instagram accounts build thousands (sometimes millions) of followers, who can quickly scroll and conveniently engage with the influencer and the brand.
They’ve rolled out new features in the past that add fun, new ways for the influencer’s audience to engage. Polls and questions encourage interaction with the audience and provide a glimpse into how many people engage with the posts. Stories and Instagram Live have also grown in popularity, drowning out Snapchat in terms of ephemeral content as well.”
Source: Fresh Press Media
“AffiliateFEST 2018 has come to an end for another year, and it’s fair to say a fantastic day was had by all. As the only igaming affiliate accelerator, a wealth of insight and information was shared by industry experts who attended this exclusive event.”
Source: Affiliate Insider
“Affiliate marketing is a critical channel for established online retailers. Companies who have yet to get onboard with affiliate are eagerly exploring how to get started with this lucrative marketing opportunity.
Ryan Fitzgerald has 12 years of experience in digital marketing. We sat down with him to learn some of the affiliate marketing basics. Here is a bit of what he had to say.”
“With Apple rolling out new versions of Safari and iOS there have been a lot of questions and concerns about the new ITP 2.0 features and it’s negative impact on performance marketing tracking. For those of you not familiar with Intelligent Tracking Prevention (ITP) 2.0, the bottom line is that with the rollout of this ITP 2.0 version, Apple will block third-party tracking cookies.
Many networks use third-party tracking technology that will need to be updated in order to comply with ITP 2.0, so this is a big issue for the performance marketing industry.
The good news is that when we created our AvantMetrics tracking code 7 years ago, we predicted that there would be increasing issues and privacy concerns with third-party tracking cookies. That’s why, in addition to the third-party cookies we set, we also use first-party cookies in the AvantMetrics tracking technology.
We also designed AvantMetrics so that we could continually improve and update it seamlessly without clients having to change their tracking code integration each time we make an improvement.”
“The reality of the affiliate marketing landscape is such that some verticals are greatly represented on concrete affiliate platforms but not so much others. Software affiliate programs, however, are a notable exception. They are all around the place, which turns finding them into an interesting exercise. To ease the process for you, we have decided to put together this detailed explanation on where to find and how to join affiliate marketing programs run by software brands.”
Source: AM Navigator
“For the third year in a row and the first as a co-branded venture, Awin and ShareASale hosted the Awin + ShareASale Runway Show the Sunday before Affiliate Summit East in New York City. Following last year’s acquisition and partnership, the Awin US Group continues to combine resources and have a strengthened joint proposition, allowing us to showcase nine fashion and beauty brands across both networks. ”
“As part of our Deep Dive Content Series, PerformanceIN will be going in-depth into some the performance marketing industry’s most pressing challenges. The first feature is an overview of Apple’s Intelligent Tracking Prevention update for Safari web browsers and its impact on third-party cookie tracking.”
“Attorney Autumn Witt Boyd went to college to become an opera singer and graduated an attorney (a dramatic career shift almost sounds like the opening line of a joke). Ultimately, it was her artistic side that led Boyd to seek out intellectual property work for creative clients – all the while living in Chattanooga, a location not exactly ideal for establishing such a niche expertise and narrow business focus. After seven years of working remotely for a Colorado based firm, Boyd stepped out on her own to start a business-focused advisory practice for creative entrepreneurs, e-commerce and online business owners, near her home in North Chattanooga.”
“Affiliate marketing isn’t entirely new to the e-commerce industry. However, many people are still not clear about what it is and how it works. In simple terms, affiliate marketing is a marketing model in which members get rewarded based on performance. If you can drive the desired action along with your affiliate partners, both you and your partners will be compensated.
The desired action can be anything like promoting a healthcare product, converting an online sale of the product, or simply generating site visits. Different tasks will be rewarded differently. One of the reasons why affiliate marketing is growing in popularity is that it has low risks and enables you to set up an online income stream from your home. Here are the other benefits of affiliate marketing to compel you to get started:”
Source: Times Square Chronicles
“We are excited to announce that Acceleration Partners (AP) has made Entrepreneur’s Top Company Cultures list for the second year in a row!
In 2017, we were honored to be named to Entrepreneurs’ Company Cultures list for Small-Sized Companies. This year, with the rapid global expansion of our team in Europe, Asia-Pacific and Latin America, as well as within the U.S., we moved into their mid-sized category, ranking #8 on their 2018 Best Company Cultures list!”
Source: Acceleration Partners
If you have an affiliate industry story to share, let us know!