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Affiliate Marketing News 8-6-2019
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“If you’re attending Affiliate Summit East this weekend, you may be scrambling to get ready! There are meetings to schedule, prep work to do, and the dreaded packing. Before we head out, I wanted to give you 3 quick tips on attending ASE in New York to help you organize and prep.”
“Hello there, and thanks for taking a look at this post. Consumers are starting even earlier than ever this year with their online holiday shopping. So, we’ve put together some strategies for getting ready for and maximizing the holiday shopping season for your ecommerce business. Some of the channels this article will discuss include: website conversion optimization, website design, email marketing, search engine advertising, social media marketing, affiliate marketing, visitor retargeting, effective ecommerce tools to use, and much more. So let’s get right into it…”
Source: Experience Advertising
“Denver is known for its stunning scenery and its laid-back yet adventurous vibe, but the city is also becoming a trendy hotspot for those who want to make an impact on social media. In fact, there are a wide variety of influencers who call the Mile-High City home. From fashion to fitness to photography, look to one of these top Denver influencers next time you need a little inspiration.”
“Here are three trends that US advertisers and affiliate networks should keep an eye out for in the coming months.”
“In a groundbreaking move, the Performance Marketing Association (PMA) will be releasing on August 7 the first-ever, industry-wide study that gathered data from eight of the leading affiliate/performance networks and platforms to get an accurate assessment of the overall size of the US performance marketing industry. As a PMA Board Member and Chair for the Council that organized the study and research, I couldn’t be happier to announce the findings to our industry.”
“Affiliate marketing software provider, MyAffiliates has announced a major rebranding of its product image to reflect the company’s evolution in the online betting, gaming, forex and binary industries.”
Source: Affiliate Insider
“Micro-influencers are rising in popularity throughout the world and partnerships with affiliate networks are becoming more valuable. Micro-influencers typically have only a couple thousand regular viewers, but their audiences tend to be much more engaged because the content is relevant to their unique followers’ specific interests. For example, a food blogger in a small town may not have the followers of a larger influencer, but theirs tend to be much more likely to listen to any food recommendations they give in their specific region.”
Source: MarTech Series
“The Performance Marketing Association (PMA) will release on August 7, 2019, the first-ever Industry-wide study of its kind, gathering data from eight of the leading affiliate/performance networks and platforms to assess the overall size of the US performance marketing industry.”
Source: CISION PRWeb
“In today’s digital world, many people have started to earn extra income by creating side hustles. Once they’ve realized that it’s possible to make an entire living on these gigs, they start to expand. But how exactly do you turn a side hustle into a full business?
There a few different ways to shift your extra income source into being your main source of income and we’ve outlined them for you. Check out these tips below on how to take your side hustle business to the next level.”
Source: Work In My Pajamas
“With the incredible growth influencer marketing is seeing, the Federal Trade Commission (FTC) is always making sure the consumer is protected. With that said, all partnership agreements and affiliate programs have different guidelines and contracts, but one thing remains the same across the board – FTC Disclosure Law.
This law is simple – make sure to disclose any affiliated/paid endorsement.”
Source: All Inclusive Marketing
“Do you think that once you start your affiliate program, recruit affiliates into it, and start seeing them activate, you can rest easy and let sales flow? You’re not alone.
However, affiliate program success is not that easy to achieve, and part of driving it involves monitoring and analyzing your affiliate program analytics. Affiliate program success has five foundational pillars, intuitively explained by our very own Geno Prussakov and reviewed in our Complete Guide to Affiliate Marketing Program Management:”
Source: AM Navigator