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Affiliate Marketing News 8-13-2019
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“We’re announcing a migration of our affiliate program from ShareASale to Affiliate WP. We’re looking to partner with affiliates to refer publishers interested in our datafeed subscriptions.”
“The proof of just how powerful influencer marketing has become is demonstrated by some compelling statistics and facts that are becoming more commonplace.”
“To help you master this essential capability, we enlisted some of the best in the biz when it comes to understanding and relating to their audiences in an authentic way. Their guidance for show-stopping performances are featured in our new interactive experience, Witness the Greatest Content Marketing Show on Earth, courtesy of TopRank Marketing, Content Marketing Institute (CMI), and a lineup of awesome CMWorld speakers.”
Source: TopRank Marketing
“What do you look for when evaluating your health? Do you look at the number on the scale, do you look at what you eat in a day, do you speak with a friend or doctor?
Like keeping your body and mind healthy, it’s important to keep affiliate programs healthy. This can happen a number of different ways, but these 5 simple checks are a quick way to diagnose the health of your affiliate program.”
“When it comes to developing an innovative marketing strategy, many marketers look to direct-to-consumer (DTC) brands, which have been on the rise in the past few years. The success of DTC brands like Casper or Dollar Shave Club has shown the power of affiliate marketing at work, fueling interest for brands outside of this category. By combining the power of storytelling and relativity, DTC brands can make strong, authentic connections with their core audience—a critical component to the tenants of affiliate marketing.
And this revolution is paying off as DTC brands continue to generate more revenue and create new brand advocates across their target audiences.”
“One of the most common obstacles that cause stagnation with content, SEO, affiliate earnings, and PPC teams is that there are “no more keywords, modifiers or topics to go after”. A lesser known, but common issue, is that SEOs and Affiliate Managers get blocked from having access to PPC accounts. That is why I’m writing this step-by-step guide on locating new keywords for SEO that drive sales.”
Source: Adam Riemer
“For those of us who have worked in an office most of our lives, working from home feels like a dream. Keeping your own schedule, coming to work in your PJs, taking breaks when you need them… it sounds perfect. However, working from home means being self-motivated. It means turning part of your home life and space into a work-friendly, productive environment. What do you need to know to create the perfect work-from-home space?”
Source: Work In My Pajamas
“In this month’s piece, we spoke to Lauren Makiyevskiy, VP of partnerships at Giving Assistant to discuss how the loyalty platform is giving brands, nonprofit organisations, and shoppers a unique way to promote and support a cause all whilst doing their everyday shopping, and why she thinks loyalty isn’t just about savings anymore.”
“Affiliate marketing allows you to earn commission by making sales through your own website.
If people click through your website or make an application online, this is deemed as affiliate marketing traffic and is the source of income for some of the UK’s most well-known companies including:”
“The foundation of the affiliate marketing industry is relationships. A good affiliate programme will see strong relationships between the advertiser and its affiliates. After all, they are far more likely to promote a brand they enjoy working with. The following is a fail-safe formula to building strong relationships.”
Source: Acceleration Partners
“LinkConnector is one of eight leading affiliate network platforms that participated in the Performance Marketing Association’s (PMA) preeminent industry research report released today which estimates the size of Performance Marketing in the U.S. to be over $6 billion for 2018 with a Return on Ad Spend (ROAS) of 12:1.
The results of this collaborative study; administered by PricewaterhouseCoopers (PwC) in cooperation with the PMA; quantifies the size, reach and results of the affiliate marketing channel in the U.S. in 2018 which comprises more than 200,000 businesses and individuals.”
Source: PRWeb CISION