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Affiliate Marketing News 7-8-2019
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“Have you ever submitted a deal alert just to find out that all the slots are taken? Or maybe you wanted to submit social alerts but didn’t know those spots were taken either? Good news! We have a couple of updates to the Deal and Program Alerts feature. Now, when you’re selecting a date, you’ll get a notification if all the slots on that date are taken before you submit. Additionally, if you select the “Share via Social Media” box, a message will appear if the social media spots are taken.”
“There’s really only a few reasons to attend conferences and events throughout the year, namely, it’s an opportunity to meet new clients, network with old ones but most importantly to get to learn something new. This is where our Digital Marketing Forum really aims to pack a lot of content into one busy day.
We know as an affiliate or digital marketing manager, your time is precious. You can’t attend every single event but you can be selective about the ones you do give your time away.”
Source: Affiliate Insider
“In case you’re wondering if partner marketing is worth the risk, where your money is going, and how to tell for sure if your campaigns are wasting or making money, there are several concrete steps advertisers can take to reduce any risk associated with partner marketing. In this blog post, we detail key metrics to watch for that indicate suspicious traffic, and how to create a foolproof fraud protection system in your partner marketing program.”
“Whenever a website drops down the search rankings, the first blame goes to affiliate links and affiliate marketers. That’s because affiliates have a bad reputation. Doors to affiliate marketing are open for all. Anyone, ranging from a reputed marketing agency to a newbie working from home, has access to affiliate marketing. So it’s hard to be sure of who did what and how it affected the website’s rankings. It’s just easy to assume affiliate marketing is to blame.
However, that’s usually not true. The real reason why a website drops down the search rankings is usually a failure to implement an effective SEO strategy for affiliate marketing. This requires a careful balance between affiliate marketing and SEO.”
“Tech was out of our control for the project, but we did send a detailed report with what to do (at least from a starting point). What was under our control is the content on the pages, where it links too, and how the navigation works. After auditing the content, it became clear that this was one of the biggest opportunities to increase their search engine visibility, so that is what we addressed first. It included rewriting, deleting and adding.”
Source: Adam Riemer Marketing
“Whether your brand has an established, high-performing affiliate program that you’re seeking to optimize or you’re new to the channel and navigating its nuances, it pays to know your way around specific KPI’s—especially return on ad spend (ROAS).
What most category-leading brands know well is that affiliate marketing tends to be one of the most effective models for increasing your return on ad spend. But high ROAS is rarely realized overnight. It requires a proper understanding of what it is and what needs to be evaluated and executed within your affiliate program to maximize returns.”
Source: Acceleration Partners
“Your brand’s Instagram Story is the perfect place to engage followers, promote new products, and increase your brand’s awareness.
After all, more than 500 million users watch Instagram Stories daily. So if you’re not using the feature as part of your social media strategy, you’re potentially leaving a lot of money on the table.
But what exactly should you put on your Instagram Story? Luckily, we’re here to answer that question.”
“Even though influencer marketing is a well-known marketing channel by now, it’s always important to reiterate that your customers trust the opinions of others — and that majorly impacts buying decisions.
In fact, nearly 90% of all marketers find ROI from influencer marketing comparable to, or better than, other marketing channels.
So how can you identify the right brand influencers to work for your business? First, it’s important to know what a brand influencer is, and determine the best way to connect with them — on, or offline.
“In this post, you’ll find the detailed profile of a remote specialist, get the idea of how to organize your everyday work with them, and know how to check their performance and motivate them to work even better.
Sure enough, it goes with actionable tips and tools for organizing your remote team’s work processes for max result.”