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Affiliate Marketing News 7-4-2018
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“Our team is excited to attend Affiliate Summit East 2018 in New York. This year, we’re also pleased to announce we are a Silver Sponsor at the event. Affiliate Summit is a bi-annual conference gathering thousands of representatives from all over the affiliate industry — merchants, agencies, affiliates, solution providers, and more. This year, ASE is hosted at the Marriott Marquis in New York from July 29-31.
We’d like to introduce the members of our team who will be in New York. Please reach out by email to anyone you’d like to speak with, and we’ll be happy to set some time aside to meet.”
“Last week, I wrote about some energizing foods to get you through your busy workday day. This week, we wanted to share a couple healthy snack recipes that our team members enjoy!”
“Affiliate marketing is becoming more and more popular every day as people trade in the 9-5 lifestyle for the opportunity to be their own boss. The only issue with this concept is that making it as an affiliate marketer is no easy feat. The rising popularity of digital marketing is making it harder and harder to build a sustainable affiliate marketing business.
So how do you build a successful affiliate marketing business? You start with the right tools. We’ve built out a list of the 17+ best affiliate marketing tools that you need to use.”
“In attendance were marketing professionals from across the industry including, partners, advertisers, publishers, agencies and networks. Guests included Awin, Impact, Increasingly, TopCashback, and many more!”
Source: Acceleration Partners
“Influencer marketing allows brands to access new groups of people who could easily fall in love with their product or service. What this means for advertisers is that it is no longer good enough to advertise your wares. Instead, you need to make them desirable while getting in touch with buyers who you know will love your products. Influencers help you do this.”
“Hundreds of companies in attendance took away new strategies, content, and ideas that help increase their network performance following last year’s event. Attending advertisers, which represented nearly 60 percent of U.S. network revenue, saw an increase in sales of more than 12 percent year-over-year. Attending publishers accounted for more than 76 percent of US network revenue.”
Source: MarTech Series
“Sometimes marketers like to focus on the positive metrics and may spend less time looking at the negative marketing signals being sent by a metric like opt-outs. However, there is plenty to be learned by examining opt-out behavior from your own email campaigns, and it can also be instructive to take a more holistic view of opt-outs across industries and from different geographic regions.”
Source: Missy Ward
“The RevShare Roundup is taking place inside the Expo Hall on Monday, July 30. The event is designed to connect affiliates with revenue share affiliate programs.
The application deadline is July 6, 2018, or when the exhibition space is full (whichever comes first). You must be registered for a VIP pass to apply for a spot.”
Source: Affiliate Summit
“Last month the Industry Advancement Council held a webinar free for PMA members entitled “The GDPR and Affiliate Marketing–Why It Matters!). The audio is now available for members who were not able to attend.”
Source: PMA Association
“In a 5-4 decision last Thursday, the Supreme Court of the United States vacated the 1992 Quill Corp v. North Dakota decision, essentially reversing the ruling that required a physical presence to establish nexus, which meant out-of-states businesses were not required to collect sales tax in that state.”
“Make sure you’re offering your influencers a good commission along with payment for their sponsored content. This can help you drive more traffic to your website via affiliate links. Most importantly, work on developing strong relationships with them. If they feel valued, they’re likely to create content that will generate greater interest and engagement.”
If you have an affiliate industry story to share, let us know!