Affiliate Marketing Industry News Roundup 7-30-2019

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affiliate marketing industry news roundup

Affiliate Marketing News 7-30-2019


Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.

The text that accompanies each article is a quote from the respective article/post.

As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.


Need Any of Your Programs Added to FMTC?


“Do you manage more than one program and aren’t sure if all of them are available in FMTC? The best way to find out is to search our Merchant Hub by name or network ID. You may not know this, but even if FMTC is approved for a program in the network, it may not be integrated yet. We have a separate integration process in our backend that needs to be completed first.”

Source: FMTC


Knowledge Is Power: 7 Digital Marketing Books for All Skill Levels


“The world is now full of useful information, most of it digital. However, there are thousands of print guides that can help you in your career. If you’re a marketer, digital marketing books are a great way to refine your knowledge and skills.

If you’re ready to become better at what you do, keep reading for a list of resources you need to check out.”

Source: Work In My Pajamas


Meet FMTC at Affiliate Summit East 2019


“The FMTC team is once again planning to attend Affiliate Summit East 2019 in New York. We have three team members heading out this year and looking to meet with affiliate publishers, merchants and OPMs. ”

Source: FMTC



School’s in Session: Back-to-School Affiliate Planning Strategies


“Despite heat waves gripping most of the country, for many of us, it feels as though summer just began. But the reality is that school bells will be sounding sooner than you think and the best strategy is to always be prepared.

And 2019 is set to experience record-breaking spending with families of elementary-age children planning to spend an average of $696.70—up nearly $12 from last year’s number. In fact, this tops the previous record of $688.62 set back in 2012.”

Source: Pepperjam


The Ultimate Guide to LinkedIn Analytics for B2B Marketers


“With 610 million users (and steadily growing), LinkedIn has become the top platform for B2B marketers to reach an engaged and relevant audience. In fact, 78% of B2B marketers in a Content Marketing Institute study said that it’s the most effective social media platform for content marketing.

LinkedIn is a great platform to establish your authority in the industry by publishing thought leadership articles, connecting with influential figures, and more. However, it’s essential to track your LinkedIn analytics if you want to achieve this goal. Of course, you’ll also need to keep optimising both your LinkedIn profile and your strategy based on these insights.”

Source: Influencer MarketingHub


Supporting New Talent in the Affiliate Marketing Industry


“As we look to collaborate more as an industry to encourage new talent into affiliate marketing, we caught up with Darren Garrod and Charlotte Wornell who recently completed a placement year with TopCashback.”

Source: PerformanceIN


The Ultimate Guide to Platforms and How They Can Benefit Your Business


“Once upon a time, the typical business tool belt was sprinkled with digital tools: email marketing software here, website CMS there, and perhaps software for accounting and tracking sales.

In the last decade or so, software has become more intelligent, consumers have become more engaged and easier to learn from … and business owners have become overwhelmed. What was once a manageable tool belt has become an overflowing tool box akin to what you’d find in a construction worker’s pick-up truck..”

Source: HubSpot


The ABC’s of Back-to-School Affiliate Marketing.


“It’s nearly the second happiest time of the year! Well, at least according to merchants because back-to-school shopping is the second largest consumer spending season of the year. Despite the rapidly dropping birthrate, it seems all the existing children and teens in America still need new school supplies, clothes, electronics, and vaccinations, making this season a particularly lucrative time for businesses.”

Source: Business 2 Community


Cooked to Strategic Perfection: The Layers of a Deliciously Integrated Content Marketing Lasagna


“Cooking a delectable lasagna to perfection is not unlike crafting an integrated approach to content marketing. On their own, your tactics may whet your audience’s appetite, but don’t pack the tasty punch of working together to make a lasting impact or drive savory results. Paid, SEO, content, social, influencer, design—all need to work in tandem to ensure your marketing objectives are met.

What are the essential layers for a scrumptiously integrated content marketing lasagna? Here’s a little cooking demonstration.”

Source: TopRank Marketing



How to Get Affiliate Management Experts to Manage Your Program Without Overpaying


“In a post last month, I blogged at length about what affiliate management experts can bring to the table. Their expertise is second to none in their space and they can be a great asset to your growing online business. That all said, how can you get an affiliate management company to manage your program without overpaying?”

Source: AM Navigator



Instagram ‘like’ removal could alter influencer marketing strategies


“Instagram recently confirmed that it would be carrying out a number of trial updates to the app – and has since announced that its test of hiding ‘likes’ on posts would be expanded to a number of new markets around the world.

The Facebook-owned social media site explained back in April that it would be kicking off the test as a means of fostering ‘a less pressurized environment’ on the app. Instagram chief Adam Mosseri alluded to this in a statement, in which he commented: ‘We want people to worry a little bit less about how many likes they’re getting on Instagram and spend a bit more time connecting with the people that they care about.'”

Source: Affiliate Insider



Case Study: Leveraging promo codes to accelerate influencer marketing


“SHEIN is an international B2C fast fashion e-commerce platform. The fashion company wanted to use their influencer partners to increase revenue and acquire new customers.”

Source: ShareASale



If you have an affiliate industry story to share, let us know!