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Affiliate Marketing News 6-17-2020
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The text that accompanies each article is a summary or a quote from the respective article. As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
This posted just after last week’s round up – congratulations to new President Mike Allen of BusinessWright Consulting! The full list of board members includes
Christen Evans, Apogee
Jacob Huang, Slickdeals, LLC
Jim Nichols, Partnerize
Alan Rapoport, FMTC
Maura Smith, Pepperjam
Tara McCommons, LinkConnector
Joe Sousa, Fanatics
Sarah Johnson Dayes, Acceleration Partners
Nicholas Cartwright, Awin
Rick Gardiner, iAffiliate Management
Alison Chew, Meal Finds
Jamie Birch, JEBCommerce
Source: The PMA
“Apparently Brave Browser is embedding its referral codes into URLs for major cryptocurrency trading websites. The issue came into attention when a Twitter user called Brave out on this. He noticed that when typing “binance.us” into the address bar, it automatically changed to “binance.us/en?ref=35089877”. That’s clearly affiliate marketing.”
According to a Rakuten Advertising study, “While investment levels from retailers has been affected during the pandemic across all channels, 58 per cent of affiliate publishers say they are seeing stronger performance from brands that are actively providing offers in market and promoting these via their affiliate partnerships.”
Source: B&T Magazine
Brand sponsorships at 78%, paid ads at 58%, commissions at 41%, then affiliate marketing at 39% (it’s not clear what the difference between commissions and affiliate marketing is.)
Source: Digital Information World