We may earn money or products from the companies mentioned in this post.
Affiliate Marketing News 6-28-2017
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“FMTC’s Merchant and OPM Liaison, Larissa Feuerstein, recently had the opportunity to attend Affiliate Management Days in San Francisco. She took notes from Marty Marion’s session and a keynote panel about influencer marketing, which she was happy to share with our team. Marty Marion is the Director of Digital Marketing at iAffiliate Management and spoke about influencer/affiliate programs.”
Source: Fresh Press Media
“It takes great leaders and talent to grow a successful company. One of the best descriptions of a leader I’ve heard is that leaders focus on vision and strategy, guiding and removing obstacles for their teams — something like a coach in sports.
Managers typically focus more on the execution piece, working in the business. By contrast, real leadership means providing a compelling vision and clear direction. Successful leaders clarify priorities and expectations, defining employee roles and ensuring that the processes and capacity required for them to execute are in place.”
Source: Acceleration Partners
“The Affiliate Summit East 2017 app is an essential tool for anybody attending Affiliate Summit, and it’s available on iOS and Android, as well as on the desktop with your browser.”
Source: Affiliate Summit
“One of the most challenging questions advertisers may ask is whether or not working with coupon and deal affiliates is beneficial. Should coupons be offered and if so, what is the best strategy? The Coupons and Deals Council has recently released a guide that addresses this debated topic and provides insightful tips”
“To use procrastination to your advantage, you first need to understand what’s behind your excuses. Research has linked personal emotions, interpersonal dynamics, and brain chemistry (among other factors) to procrastination, so there’s a lot of things to target. For your procrastination to be functional, here are break activities that address—and counteract—the reasons you want to procrastinate in the first place.”
“If you love data – especially the story the data tells – as much as we do, then our newest benchmark report is for you.
Between Q1 2016 and Q1 2017, we were able to gather some pretty interesting data from our clients’ affiliate programs. And since we value transparency and genuine partnership, we thought it best to compile the most interesting points, provide some insight in to what they mean, and offer some recommendations for how to implement them in your affiliate program strategy.”
Source: Acceleration Partners
“I’ve said many times that store pages need a definitive call to action. I fear, though, that I’ve been remiss in explaining what a CTA is and the importance of its design and placement. In this post, I’ll look at examples of CTAs to determine what works best for your online store.”
Source: Practical Ecommerce
“Commission Rules allow you to create flexible and custom payouts based on a variety of conditions. Commission rules run near the end of the transaction process, so they can override almost any other commission settings that could affect an Affiliate.”
“Influencer marketing has become an area of strategic importance for marketing departments, according to a white paper Traackr published Thursday.
B2B technology companies are aware of the trend, according to the paper’s coauthor, business consultant Mark Schaefer, but they lag in implementing influencer marketing programs.
Interviews with 10 marketing experts — including some who built influencer marketing programs at Microsoft, IBM and Samsung — suggest that influencer marketing requires a fundamental shift in the marketing department, noted Traackr CMO Kirk Crenshaw.
Companies have to rethink how to go to market, he said. They also must acquire new skills, reconfigure measurement methods, and relinquish at least partial control of the message.
Trust in the subject matter experts is critical.”
Source: E-Commerce Times
If you have an affiliate industry story to share, let us know!