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Affiliate Marketing News 6-2-2020
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“Register for this webinar to hear 5 actions merchants need to take to maximize success in the second half of 2020.”
“As brands revisit marketing strategies to best meet consumer needs during the COVID-19 pandemic, budget has shifted from more expensive channels to more accountable ones like affiliate marketing.”
Source: CJ Junction
“Brand to brand partnerships is a marketing strategy between two non-competing brands. This type of collaboration allows a brand to align with another brand who shares similar values or customer demographics.
Historically, these partnerships have tended to sit within the Business Development function of businesses and were often time-consuming, complex and challenging to scale. Over the last few years, brands are increasingly incorporating these bespoke partnerships into their partner marketing strategies. Running these campaigns on the performance model allows brands to grow revenue at scale while tracking and measuring the success of each campaign on a pay-on-performance basis.”
Source: Acceleration Partners
“Is partnership growth possible in the highly regulated world of financial services? Financial services companies (finservs) have different regulations, risks, and priorities than other verticals. These restrictions shape how finservs approach partnerships and the types of partners they choose — and until the emergence of partnership automation, it has limited the expansion of their programs.
In this podcast recorded at eTail West, Acceleration Partners’ Lenox Powell speaks with Impact VP of Sales Marilyn Valace, who works closely with financial services institutions that want to implement, manage, and grow robust partnership programs to meet their unique needs for rigorous compliance.”
“Do your products sell well on Amazon but you would like to take things one step further and build a direct relationship with your buyers? Perhaps you already have the online store and are looking for ways to drive more traffic and sales. The solution employed by 81% of brands, including Amazon – affiliate marketing – could work for you as well.”
Source: AM Navigator
“We are now two months into the COVID-19 pandemic and many parts of the world are starting to ease the lockdown restrictions put into place to flatten the curve. Countries throughout Asia-Pacific and Europe, including the U.K., France, Germany, Italy, and Spain have all started easing restrictions and are slowly allowing people to return to their normal lives to varying degrees. In the United States, similar trends are following suit as non-essential businesses continue to reopen with proper safety measures in place. This week in our resource center: Commerce, Consumers and COVID-19, we’re taking a closer look at how shopping habits have evolved as shoppers around the world have adjusted to life under lockdown.”
Source: Rakuten Advertising Blog
“Placements provide advertisers with enhanced visibility on an affiliate’s website, social media pages, newsletters, app promotions, push notifications, and more. By providing access to an affiliate’s followers, brands can reach a wider audience or target a specific consumer type. Paid placements often include a flat fee, a commission increase, or sometimes a combination of the two. To ensure it’s money well spent, put the time and effort into planning placements ahead of time and tracking their success or failure afterward.
Here is a clear process of getting the best placement(s) for your brand…”
“ISBA, the trade body representing UK advertisers, wanted to find out exactly where the billions of pounds of ad spend that brands pour into the programmatic supply chain every year actually went.
They put their best men and women on the job. Data scientists and auditing experts tailing the spend of 15 major brands through the byzantine avenues of the industry to 12 publisher websites for over a year – from ad servers and DMPs, through open marketplaces and ad exchanges, authentication, verification and various analytics platforms, to SSPs and finally, the publishers themselves.”
“Content partnerships have continued to increase in popularity year over year within affiliate marketing, yet the factors that go into a partner’s decision to work with a brand remain vague to many marketers. Some factors such as brand awareness and consumer reviews might be common knowledge, while aspects like commission thresholds and promotional calendars may not be as obvious. In this piece, we detail the factors that must be considered, and partners to work with throughout the funnel, for marketers to find success through content partnerships.”