We may earn money or products from the companies mentioned in this post.
Affiliate Marketing News 5-9-2018
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“Mother’s Day arrives on Sunday, May 13 — just under a week away. This special day is a great opportunity to feature sales or gifts appropriate for mothers. Sale products are also easily featured in gift guides, so go ahead and get your links posted for publishers.
Here are a few examples of our favorite merchants who are already running Mother’s Day sales:”
“The award-winning affiliate program management agency, AffiliateManager.com has acquired RhinoFish Media, a leading PPC management agency. RhinoFish Media provides premium outsourced, results-focused PPC management.”
“As you may have seen already, we’ve recently updated our user interface for Fresh Press Media advertisers and influencers.
With these changes come some differences in navigation, messaging, campaign creation and more. While these new updates are designed to work faster and be more efficient than before, it can still take some getting used to.”
Source: Fresh Press Media
“If you attended Affiliate Summit Europe in February, or keep up with digital marketing industry news, you’ve almost certainly run across many references to GDPR. The General Data Protection Regulation (GDPR) goes into effect on May 25, 2018 and intends to strengthen and unify data protection requirements within the European Union (EU).
Basically, it sets a series of rules for companies to follow when they are collecting, storing, and/or processing data from individuals in the EU.”
“Apps are critical these days, but they can also be tricky to handle. Although getting a potential customer to download an app allows for a multitude of other mobile marketing options, such as the use of push notifications and the offering of deals through the app, getting customers to actually commit to devoting space on their devices to your app is one of the biggest challenges.”
“The one-day event devoted to hosting the UK performance industry for a day of networking and insight, Affiliate Huddle returns next week in London for 2018.
Housing over 600 attendees at the Congress Centre on Thursday May 10, and organised by BrightonSEO founder, Kelvin Newman, and TopCashback group commercial director, James Little, the sell-out event promises a stellar speaker roster, including the likes of Anthony Clements (Connected Path), Simon Bird (RevLifter), Rob Davinson (Awin) and Jelle Oskam (Adidas), among many more.
A key draw of the event, however, is the exclusive presentation of the industry’s annual UK affiliate marketing spend report conducted by the PwC and commissioned by the Internet Advertising Bureau (IAB UK); the results of which will be revealed and discussed live by Tim Elkington (IAB), Dan Bunyan (PwC), along with Performance Marketing Council chair Helen Southgate (Acceleration Partners) and key member Kevin Edwards (Awin).”
“Whether you use affiliate marketing to add an extra funding stream to your website or it’s your main source of income, finding the best brands and programs to promote is crucial for success. With so much to choose from, this may initially seem a daunting task but with a little guidance, selecting quality affiliate programs shouldn’t be as challenging as you think.
Here are our top 10 tips for discovering the best affiliate programs to work with. ”
“The issue of states collecting sales tax from internet sellers is in the news again. This time ‘nexus tax’ debate has gone all the way to the supreme court.”
“Nowadays more and more e-commerce and service companies turn towards social media. In the world of high social interaction, their products require a huge boost from social media influencers. The main goal is to spread the word and as a result — get more sales.
The hardest part is to find influencers, recruit them and create a relationship that is easy, long-lasting and smooth.”
Source: AM Navigator
“With the General Data Protection Act effective date soon approaching (May 25), the PMA has been pulling together various resources to help its members understand how the GDPR impact affiliate marketing. The Industry Advancement Council has planned for its next quarterly round table a free members-only webinar for May 10 at 2pm EST. The webinar (The GDPR and Affiliate Marketing–Why It Matters!) was organized and will be moderated by Yonatan Dotan, Founder & CEO of Affluent. Panelists include:
-Alexandra Forsch, Vice President, Awin
-Jennifer Moor, Director, Brand Quality & Regulatory Compliance, Rakuten Marketing
-Gary A. Kibel, Partner, Davis & Gilbert LLP”
“Like all aspects of digital marketing, affiliate marketing is going to be impacted by GDPR in meaningful ways. However, unlike a lot of other digital marketing channels, affiliate marketing is probably better equipped to handle those challenges.”
“When it comes to trends in the industry, it’s imperative to stay on top of your game as nothing stays the same for long. We’re in an ever-changing industry on a global scale where the world around us makes a big difference. From the way we socialize, to our politics and so much more that seem like every day things, affect our businesses.
Recently we attended a great webinar from Rakuten Fits Me about 2018’s top trends and the retailers who are excelling at them. While they covered everything from Asian Trailblazers to Off-Price Deception, we wanted to dive in to the 5 main trends that we think every retailer should be familiar with across the board.”
Source: All Inclusive Marketing