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Affiliate Marketing News 5-29-2019
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“If you emailed me last week, you probably saw my OOO response that I was moving to California. Well, I made it! My family and I drove over 48 hours across the beautiful USA and arrived at our new home near Sacramento, CA. I wanted to share a few highlights of our journey, just for fun.”
“When creating copy for your website, it’s important to remember that spiders and robots cannot make assumptions like a human. Fun wording and branding DO NOT help you rank in the search engines. This confuses the spiders and takes away from your relevance. Doing that also means you will, at some point, lose your rankings to a competitor that wants to provide a relevant experience. This is one of the reasons websites that clearly state the purpose and the intent of the page can rank better. But let’s explore that a bit.”
Source: Adam Riemer Marketing
“After spending a year in the affiliate headspace as an Assistant Manager here at JEBCommerce, this is the one core concept I come back to time and time again. With many hundreds of emails and calls to affiliates under my belt, I’ve picked up on some trends and traits to help build these strong relationships, what I’ve dubbed the ‘5 B’s:'”
“Customer experience (CX) is a huge part of driving engagement, sales and repeat custom. While companies understand why good CX is vital, there seems to be a disconnect between what customers view as good CX and what businesses think create great experiences.”
Source: Smart Insights
“Thanks to Abby Schaller, ShareASale, for writing up this recap as Chair of the Publisher Recruitment Council.
On Wednesday, March 13th, affiliate marketing industry leaders spent an hour discussing how brands can have strong affiliate programs with the presence of Amazon, and how it directly interacts with our industry.”
“With the rapidly changing digital, affiliate and partner marketing environment, the things brands have done to create successful affiliate marketing to date, is not what will grow their programmes now and in the future. Helen Southgate discusses how organisations need to be smarter to create better affiliate programmes today and in the future.”
Source: Acceleration Partners
“In a bid to foster grassroots growth and support the next generation of entrepreneurs, Tradedoubler has relaunched its UK Incubator Scheme – an e-commerce performance marketing incubator providing in-house mentoring and office space for successful applicants in central London. The scheme is designed to help drive innovation in digital marketing space and supporting future e-commerce entrepreneurs and emerging start-up companies.”
“Apple recently released another update to Intelligent Tracking Prevention (ITP), which brings it up to ITP 2.2. What exactly is ITP, what does this latest update mean, are you ITP 2.2 compliant, and how do you keep your marketing safe from any negative side effects? Let’s take a look.”
“If your agency doesn’t have the time or manpower to build an affiliate marketing service from scratch, you should consider partnering with a SaaS company that specializes in this niche. This allows for your agency to take advantage of the custom software that makes it easy to find reps, onboard them, manage them, and pull analytics of their performance; all without building the tools yourself.”
Source: Business 2 Community
“Affiliate Spotlight shines a light on the key figures and latest affiliate sites from around the world.
This week we chat to Natalie Merrison, Chief Operating Officer at GamingUSA, who explains some of the opportunities that are available in the new US market.”
Source: Affiliate Insider
“Modern Affiliate Marketing (use that link to ensure you get the best deal) was launched on 2019-02-28 and belongs to the Article Marketing category on ClickBank, where it now has a popularity ranking of 13 (ie. it is the number 13 most popular product in the Article Marketing category). It has a ‘gravity’ of 0.0 (higher gravity indicates more popularity), and about 0.0% of its sales are from people recommending it. It has a recurring status (whether it is charged monthly, or a one-time fee) of false. It is offered by vendor ‘DDEFRANCO’.”
Source: World Industry Research
If you have an affiliate industry story to share, let us know!