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Affiliate Marketing News 5-16-2018
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“Hybrid opportunities are currently a popular solution for affiliate and influencer marketers. These hybrid opportunities allow brands the chance to combine the best of two worlds. Brands can offer performance-based commissions to an influencer or affiliate, along with a placement fee for creative content such as blog posts, Instagram photos, and more. This model builds on the influencer’s reach by providing a platform to continue working with brands in a long-term relationship.”
“Memorial Day weekend is coming up and if you’re an affiliate manager like me, you’ve already been planning your strategies for how to engage your affiliate base and get the most out of the holiday weekend. These long holiday weekends only come around a handful of times per year so it’s very important to make sure you’re giving your program extra love during this time. Below, I’ve laid out 3 ways to boost your affiliate program for Memorial Day.”
Source: AM Navigator
“There will be a keynote session covering psychological targeting at Affiliate Summit East 2018 on Sunday, July 29, 2018 at the New York Marriott Marquis in New York City.
This keynote will feature Sandra Matz, an Assistant Professor in the Management Division at Columbia Business School.”
Source: Affiliate Summit
“Business development deals are notoriously time-consuming and difficult to scale. Teams tend to hone in on a single large scale, highly customized negotiation at a time, limiting their ability to ramp up digital deals with midsize and smaller partners — especially when payout is performance-based.
This approach seems to be cost-effective, companies taking such a manual approach to business development leave money on the table. By utilizing an affiliate marketing model, businesses can create scalable strategies and capture more business development and partnership opportunities without reinventing the wheel each time.”
“ShareASale and our partner network Awin are headed to IRCE in our hometown of Chicago on June 6-8. Join the Awin Group at booth 1600 to learn how your brand’s affiliate marketing reach can be optimized across both networks.
IRCE is recognized as a leading e-commerce conference for the retail industry, with 600+ exhibiting companies and over 130 unique educational topics on the latest trends.”
“In a recent paper, we analyzed affiliate marketing on YouTube and Pinterest. We found that on both platforms, only about 10% of all content with affiliate links is disclosed to users as required by the FTC’s endorsement guidelines.
One way to improve the situation is for affiliate marketing companies (and other ‘influencer’ agencies) to hold their registered content creators to the FTC’s endorsement guidelines. To better understand affiliate marketing companies’ current practices, we examined the terms and conditions of eleven of the most common affiliate marketing companies in our dataset, and specifically noted whether they required content creators to disclose their affiliate content or whether they mentioned the FTC’s guidelines upon registration.”
Source: Freedom To Tinker
“For affiliates, merchants and even AvantLink employees, our time is often spent in reports. Today, we’re thrilled to release an update to AvantLink that greatly increases the reporting capabilities of the network and allows you faster, more customizable access to data. We call it Performance Reports and if you’re a customization junky, this update is for you!”
“The latest news to rock the social media world is Facebook’s announcement of its algorithm change stating, ‘…posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.’
This is a big signal to brands that the free ride on Facebook is likely about to end if it hasn’t already. With the ever-changing landscape in social media, understanding how to reach your audience organically can be a challenge. I’m here to tell you that there is no secret sauce and no shortcuts.”
“There’s been much hype around blockchain technology and how it may solve a host of problems facing the online advertising and marketing industry.
Blockchain is best known as the underlying ledger technology for Bitcoin and cryptocurriences. But it has also recently been applied to a variety of applications in healthcare and finance. And now the online marketing and advertising industries are also leveraging its potential.”
Source: iAffiliate Management
“The affiliate marketing industry has certainly picked up steam – just take a look at the numbers. Almost 90% of advertisers state affiliate programs are a key driver to their marketing strategies, while publishers say affiliate marketing drove about 20% of their annual revenue. And with this momentum, the industry is expected to grow to $6.8 billion by 2020.
Whether you’re a solo entrepreneur or a large enterprise, it’s evidently a great time to be an affiliate marketer. However, if you’ve already seen some success, how can you ride this positive wave and bring your marketing game to the next level? Here’s how we’ve seen some of the most successful publishers in our own affiliate network excel – and in some cases, earn up to $55,000 USD a month:”
Source: Martech Advisor
“The daily activities of each affiliate manager may vary, but there are core tasks that every affiliate manager much perform every day.
Let’s take a look at some of those tasks.”
Source: AM Navigator